Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
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Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
Mastering offer presentations with the Value Generation Dialog
Gain The Lead
10 minutes
9 months ago
Mastering offer presentations with the Value Generation Dialog
In this episode of the Gain the Lead Podcast, we dive deep into crafting compelling offer presentations that resonate with clients. Learn how to transform your pitch into a value-focused dialog, tailor your solutions to customer needs, and avoid common mistakes like feature overload and generic messaging. Packed with actionable tips, this 10-minute episode will help you stand out, build trust, and close more deals. Tune in and level up your sales game!
Gain The Lead
Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
