Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
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Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
Discover the secret to mastering client meetings with a needs analysis that closes more deals. In this episode, we dive into why understanding your customer’s true challenges is crucial, share practical tips for asking the right questions, and show you how to turn insights into action. Whether you're a seasoned tech sales pro or new to the game, this episode will help you build trust, uncover real needs, and position your solution as a must-have. Tune in for actionable strategies, real-world ...
Gain The Lead
Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
