Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
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Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
Have you ever wished your colleagues or employees would take more ownership? In this podcast we look at some key leadership success factors for fostering true ownership in any team.
Gain The Lead
Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...