
Watch the full panel session with Branchspace and British Airways that took place at T2RL Engage 2024. Radu Iliescu, Head of Consulting at Branchspace, and Oliver Ahad, Head of Offer & Order Solutions at British Airways, share how this collaboration sets a benchmark for airlines when it comes to creating a true shopping experience. Moderated by Jerry Foran, Senior Consultant at T2RL.