Watch Ursula Silling (CEO) and David Turton (CTO) at the World Aviation Festival 2024, as they explore the key role of digital transformation in the airline industry. In this insightful presentation, they discuss the evolving expectations of travellers and the necessity of providing a seamless digital experience to build customer trust and loyalty. They also explain what airlines can learn from successful brands like Deliveroo and Uber, focusing on personalisation and convenience. Hear about the importance of creating a culture of experimentation, leveraging technology to enhance customer journeys, and promoting collaboration with customers.