In this episode, we talk with Simon Genta, Consulting Practice Manager at Branchspace. We look at digital transformation in the airline industry and how consulting can help airlines navigate this journey.With over a decade of experience in management consulting, Simon leads Branchspace’s fast-growing consulting practice, helping airlines optimise their business processes, technology adoption, and customer experience.Simon shares real-world insights, practical advice, and examples of how Branchspace is making a difference for airlines. If you're interested in airline retailing, digital innovation, and consulting, this episode is a must-watch.Key topics:— What digital transformation means for airlines— The biggest challenges airlines face in modernising their digital landscape— How Branchspace helps airlines make the right technology choices— Building trust and long-term partnerships with airlines— Practical steps airlines can take to streamline operations and improve efficiency— Advice for aspiring airline consultants