In this episode of Future Picks, Oliver Ross, Head of Loyalty & CRM at KM Malta Airlines, takes us inside the creation of KM Rewards: a loyalty programme built from scratch in record time. From instant SkyBux redemption and a transparent value proposition to 20% monthly membership growth, Oliver explains how loyalty can be both simple for customers and strategic for airlines.
Learn more about Branchspace:
Branchspace is a leading digital software provider and consultancy, working with airlines to enhance and transform their digital retailing capabilities. Founded in 2013 and headquartered in London, we enable our clients to deliver and manage personalised, data-driven digital customer experiences to increase direct distribution and take greater ownership of the end-to-end customer journey.
In 2025, the Financial Times recognised Branchspace as one of Europe's FT1000 fastest-growing companies. Alongside our dynamic retailing software platform, Triplake, we also provide solutions and consulting services across the airline commercial systems ecosystem including solutions architecture in the domains of offer/order management, revenue management and payment, digital touchpoint reviews and UX/UI design.
Our Triplake software customers include KM Malta Airlines, Air Mauritius and Oman Air, where we have recently launched an entirely revamped digital ecosystem, comprising a new mobile app, website portal and a comprehensive suite of booking, servicing, check-in and loyalty experiences. In Consulting, we work with British Airways and Air France/KLM, where we are providing support to their strategic offer and order management transition programmes, as well as Turkish Airlines, TAP Air Portugal, Aegean Airlines and more to uplift their digital retailing capabilities.
Branchspace is also an active strategic partner of the International Air Transport Association (IATA) on its journey to unlock value creation and shape the future of the industry and recently participated in the PoC for global contactless travel across borders.