In this inspiring episode of the Furniture Success Podcast by Furniture Marketing Pros, Ahmet Yavuz sits down with Diana, founder of The Pink Pinecone, to uncover how she turned a creative side hobby into a thriving boutique furniture restoration brand. From reviving heirlooms to navigating COVID-era demand, Diana shares it all—from technical tips to life balance insights.
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⏱️ Timestamps:
- 00:00 – Intro & how The Pink Pinecone was born
- 01:30 – From art teacher to hands-on builder
- 03:00 – Turning furniture rehab into a real business
- 04:30 – How Diana selects the right furniture pieces
- 06:55 – Challenges of running a boutique business
- 08:30 – COVID-era changes to her business model
- 10:45 – How Diana keeps product offerings relevant
- 12:30 – The power of personalized customer experience
- 15:15 – Building trust through social media storytelling
- 18:00 – Diana’s honest thoughts on social media marketing
- 21:00 – The fable that shaped her business mindset
- 24:00 – Why freedom matters more than scaling
- 26:00 – Offline marketing ideas that worked
- 27:30 – How Diana manages her time as a mom & entrepreneur
- 31:00 – Advice for new boutique furniture business owners
- 34:00 – Turning your unique gift into a successful brand
- 36:00 – Future goals for The Pink Pinecone
- 39:00 – A powerful customer story that captures Diana’s mission
- 41:00 – Storytelling through furniture listings
- 43:00 – How to contact Diana
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