Ever wondered how to craft fundraising appeals that truly resonate with donors and drive impactful giving?
In this episode, I chat with Sandy Rees, founder of Get Fully Funded, about her fundraising journey and the key insights she’s gained along the way. We delve into the concept of a core number, which represents the cost to deliver a unit of service, and discuss how it can be effectively used in fundraising appeals.
Sandy shares the importance of storytelling in fundraising and how to identify your ideal donor through donor mapping. We explore strategies for writing compelling email appeals, including starting with an engaging story, using concise paragraphs, and adding a powerful PS statement. Sandy also offers advice for small nonprofits on dedicating time to fundraising and maintaining donor communication outside of donation requests.
We wrap up with a discussion on current trends in nonprofit fundraising, such as sponsor programs and virtual experiences, providing you with fresh ideas to enhance your efforts.
There are so many valuable tips in this episode for elevating your fundraising strategies and connecting more deeply with your donors!
Resources & Links
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