If your guests remember the night but forget the meal, did you succeed?
Sara Fay Egan never planned to run restaurants—she built experiences. After a career in high-end event planning, she was thrust into leadership at Beale Street Blues Company after the sudden passing of her father. But instead of mimicking traditional models, she brought an outsider’s eye—and a showrunner’s instinct.
In this conversation, we break down the strategy behind “improvisational hospitality,” the power of sensory immersion, and why giving your team the freedom to perform might be your strongest cultural move.
If you’ve ever wondered how to make your place unforgettable—this is the playbook.
To learn more about Beale Street Blues Company, visit bealestreetbluescompany.com
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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
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