In this insight-packed episode, I sit down with podcast strategist Ana Xavier to unpack our biggest takeaways from Podcast Movement. From sustainable podcasting strategies to surprising gaps in marketing conversations (hello, Pinterest!), we cover all the juicy tips podcasters need to grow their audience without burning out.
Meet the ExpertAna Xavier is a podcast growth strategist and the voice behind The Podcast Space. With years of experience helping creators grow their shows sustainably, Ana brings a data-driven yet practical approach to podcast coaching. She's all about making podcasting work for you, not the other way around.
Topics Discussed in This Episode
Our top two takeaways from Podcast Movement
Why podcast SEO (or PSO) is non-negotiable
Tips for optimizing old episodes with new keywords
Creative and collaborative ways to grow your podcast
How to make podcasting sustainable and enjoyable
Why Pinterest is a massively overlooked marketing platform
Rethinking monetization beyond traditional sponsorships
How podcasters can stand out—even when competing with celebrities
Key Takeaways
Podcast SEO is a long-term, low-maintenance strategy that works even on past episodes
Collaborating with other podcasters is more powerful than competing
Choose a marketing strategy that excites you so you can stick with it
Celebrities aren’t your competition—your uniqueness is your edge
Monetization can look like local sponsors, subscriptions, or creative partnerships
Timestamps(00:00) Welcome(02:15) Meet Ana Xavier(05:54) Takeaway 1: Podcast SEO is essential(10:48) Updating old episodes for better growth(14:22) Takeaway 2: Podcasters as collaborators(19:40) Creative ways to collaborate(23:30) Podcast growth myths and truths(28:18) The Pinterest gap in podcast marketing(33:10) Celebrities and ad dollars: should we worry?(39:25) Sustainable podcasting strategies(44:40) Final thoughts and one simple step
Links & Resources