If you've ever wondered what a podcast network really is, how they work, or if your show is ready for one, this episode is for you. I sat down with Jeff Umbro, founder of The Podglomerate and host of Podcast Perspectives, to get all your podcast network questions answered in one friendly, info-packed conversation.
Meet the Expert
Jeff Umbro is the founder and CEO of The Podglomerate, a podcast network and production company, and host of the show Podcast Perspectives. With years of experience in both the creative and business sides of podcasting, Jeff offers a rare, insider look into what podcast networks are, what they offer, and how indie podcasters can know if joining one is the right move.
Topics Discussed in This Episode
What a podcast network actually is today (it might surprise you!)
The different types of networks: sales agencies, IP companies, service providers
What to ask before signing with a podcast network
How to evaluate if your show is ready to join a network
Realistic download numbers networks are looking for
What makes a show appealing to a network
How to research and pitch a network effectively
Why values and relationship fit matter more than you think
Key Takeaways
Podcast networks come in many forms, and not all do the same things
Before approaching a network, ask yourself what you want out of the relationship
A great network fit is about values, goals, and shared expectations—not just numbers
You can monetize your podcast at any size, but scale often matters to networks
When reaching out, show you've done your homework—it's appreciated and remembered
Timestamps
(00:00) Intro and why this episode matters
(01:10) Show Notes Sidekick
(02:14) What is a podcast network?
(04:20) How to choose a podcast network
(06:00) Are you ready for a podcast network?
(07:29) First step to find a podcast network for your show
(10:14) Questions to ask podcast networks
(11:49) Jeff’s biggest advice to podcasters
(14:49) Final thoughts and next steps
Links:
Show Notes Sidekick — My tool to help you name episodes, write show notes, blog posts, and get promo ideas in minutes!
The Podglomerate — Jeff’s podcast network
Podcast Perspectives — Jeff's podcast
Podchaser — A helpful tool for researching podcasts and networks
Keywords
podcast network, podcast networks for small podcasts, should I join a podcast network, how to pitch a podcast network, podcast network benefits, podcast network requirements