In this episode, I'm sharing a simple, sustainable strategy for marketing your podcast using Pinterest! If you're feeling overwhelmed by social media or looking for a way to grow your show without being glued to your phone, Pinterest might just be the solution you've been praying for. I’m walking you through exactly how I use Pinterest for podcast promotion—and how you can too—without burning out.
I'm your host, Andi Smiley, a podcast coach for moms who want to start their podcasts in a way that's fun and fulfilling without taking over their lives. After seeing the difference Pinterest made for my own podcast growth (without adding hours to my work week!), I knew I had to share this sustainable marketing tool with you too.
Topics discussed in this episode:
Why Pinterest is a perfect fit for busy podcasters
How Pinterest can market your podcast without daily posting
The difference between Pinterest and traditional social media
What you need to get started on Pinterest
How to create pins that lead listeners straight to your episodes
Tips for making Pinterest sustainable for the long haul
Mistakes to avoid when promoting your podcast on Pinterest
How to use Pinterest to grow your podcast even when life is busy
Main Takeaways
Pinterest is a powerful search engine, not a social media platform—perfect for evergreen podcast marketing.
You don’t have to be a designer or a tech wizard to create effective pins.
A few well-made pins each month can keep working for you long after you post them.
Focus on making it easy for people to find your podcast episodes and take the next step with you.
Sustainable podcast marketing is possible when you choose strategies (like Pinterest!) that work with your busy life, not against it.
Timestamps
(00:00) Introduction
(01:54) Why Pinterest is great for podcasters
(05:03) Podcast Jumpstart Sessions
(05:59) How to use Pinterest as a podcaster
(09:51) Andi’s Pinterest win
(10:42) If you're overwhelmed start here
Links
Pinterest for podcasters, how to market your podcast, using Pinterest for podcast promotion, podcast marketing strategy, marketing a podcast without social media, sustainable podcast marketing