Summary

In this episode, Kelly McLaughlin emphasizes the importance of early planning for year-end fundraising campaigns for small nonprofits. She outlines actionable steps to create a successful campaign, including defining the campaign theme, identifying the target audience, and determining the appropriate ask. She encourages nonprofit leaders to take proactive measures to avoid last-minute panic and to focus on targeted strategies that resonate with their audience.

Takeaways

• Start planning your year-end campaign early to avoid panic.
• Define a clear theme for your campaign to guide your messaging.
• Identify your target audience to tailor your approach effectively.
• Focus on where your audience is most active for outreach.
• Customize your ask based on the relationship with the donor.
• Avoid generic messaging; specificity is key to engagement.
• Follow a structured approach to ensure fundraising success.

Chapters

00:00 Introduction to Year-End Fundraising Planning

02:09 Key Components of a Successful Campaign

06:02 Actionable Steps for Campaign Execution

Keywords

fundraising, nonprofit, year-end campaign, planning, donor engagement, small nonprofit, campaign strategy, fundraising success

Summary

In this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their fundraising efforts with easy, effective, personalized donor emails as part of a comprehensive Gratitude Campaign.

Takeaways

• Focus on gratitude campaigns this month.
• Use at least two channels for your gratitude campaign.
• Sending personal emails is more effective than mass emails.
• Use mail merge to send personalized emails.
• Join the Sustain and Thrive program for comprehensive support.

Chapters

00:00 Welcome

02:38 Implementing Gratitude Campaigns

03:18 Resources

03:35 Join Sustain & Thrive!

04:35 Special Offer for Sustain & Thrive

05:09 Final Assignment

05:56 Go bake the world a better place!

Keywords

fundraising, nonprofit, gratitude campaigns, donor engagement, email marketing, small nonprofits, year-end campaigns, fundraising strategies, donor stewardship, community support

Summary

In this episode of Fridays 4 Fundraising, Kelly discusses the importance of gratitude campaigns for nonprofits, focusing on the effectiveness of phone calls in donor engagement and in activating board engagement with fundraising. She shares a personal story about how a board member transformed from reluctance to enthusiasm through a gratitude phone campaign. The episode outlines practical steps for organizing a phone-a-thon, including planning, donor list preparation, and execution strategies. Kelly emphasizes the value of gratitude in fundraising and provides resources for further support. Download the Gratitude Campaign Starter Kit here.

Join Sustain & Thrive!

Takeaways

• Gratitude campaigns are essential for donor engagement.
• Phone calls uniquely connect with donors.
• A phone-a-thon can bond your team.
• Match callers to donors for better conversations.
• Gratitude interactions should invite donor feedback.
• Call campaigns can significantly increase revenue in future fundraising efforts.

Chapters

00:00 Welcome

00:39 The Power of Gratitude Campaigns

02:42 Planning Your Phone-a-thon

05:44 Executing the Call Campaign

07:02 Join Sustain & Thrive!

07:32 Resources and Next Steps

08:11 Final Assignment

08:32 Outro

Keywords

fundraising, nonprofit, gratitude campaigns, phone calls, donor engagement, board members, fundraising strategies, call-a-thon, donor stewardship, fundraising success

In this special episode, Kelly McLaughlin addresses the overwhelming chaos many fundraisers face as the year-end approaches. She talks about a unique workshop she has designed to help you organize your work and life, ensuring you enter the giving season calm and prepared. Don't miss this opportunity to transform your approach and achieve fundraising success. Register now at fromscratchfundraising.com/organized.

Summary

In this episode of Fridays 4 Fundraising, Kelly discusses the effectiveness of phone calls in donor engagement, providing actionable steps for creating call scripts that excite donor engagement. Go to fromscratchfundraising.com/gratitude to get the Gratitude Campaign Starter Kit.

Join Sustain & Thrive!

Chapters

00:00 Welcome

00:37 Weekly Focus

01:07 The Power of Gratitude Campaigns

02:14 Crafting Effective Call Scripts

03:44 It's not just what you do, it's how you do it.

04:18 Templates & Tools

04:42 Join Sustain & Thrive!

05:51 Final Assignment

06:10 Outro

Keywords

fundraising, nonprofit, gratitude campaigns, donor engagement, call scripts, stewardship, fundraising success, nonprofit leadership, donor communication, fundraising strategies

Summary

In this episode of Fridays 4 Fundraising, Kelly helps you launch a gratitude campaign for your small nonprofits. She outlines actionable steps to create a gratitude campaign and provides a structured approach to planning the campaign, including selecting communication channels and writing scripts. Go to fromscratchfundraising.com/gratitude do get the Gratitude Campaign Starter Kit.

Join Sustain & Thrive.

Chapters

00:00 Welcome

00:40 The Importance of Gratitude Campaigns

02:17 Planning Your Gratitude Campaign

04:32 Resources and Next Steps

06:06 Final Assignment

06:27 Outro

Keywords

fundraising, nonprofit, gratitude campaigns, donor stewardship, small nonprofits, fundraising success, donor engagement, campaign planning, phone-a-thon, fundraising resources

Welcome to Fridays 4 Fundraising! In the next 5 minutes, you’re going to learn one step you can take before you leave the office today that can move fundraising forward for your small nonprofit.