Ever feel like you’re operating your GP practice half-in the dark?

I’m James Johnstone, and in this launch conversation I’ll take you from a weekend brunch and a newspaper ad to ten years of tackling spiralling costs, digitisation headaches, and forecasting blind spots…all without pretending to have every answer.

In this episode I surface the hidden metrics silently shaping your decisions, question the “standard protocols” that might be your biggest bottleneck, and explore the financial uncertainties that keep you up at night

This isn’t a toolbox of quick fixes—it’s a candid chat designed to spark the “aha” moments that lead you back to your own business.

Share the topics that keep you awake—drop me a note on LinkedIn or at info@freemeup.co.uk—and they may help shape future episodes.

Ready to turn curiosity into clarity? Hit subscribe, leave a review, and let’s get those questions out in the open.