You want a successful business, and you are willing to do whatever you can to make sure that happens. There’s a difference between running a business and running a successful business, but where do you begin? There are so many questions, what should you charge for your services? How do you get clients to value your work? How do you market your services? What information should be on your website?
These questions and others are answered on a weekly podcast for those looking to jumpstart their business and get results. If you are an entrepreneur, freelancer or creative looking to use marketing to grow your business, then this show is for you.
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You want a successful business, and you are willing to do whatever you can to make sure that happens. There’s a difference between running a business and running a successful business, but where do you begin? There are so many questions, what should you charge for your services? How do you get clients to value your work? How do you market your services? What information should be on your website?
These questions and others are answered on a weekly podcast for those looking to jumpstart their business and get results. If you are an entrepreneur, freelancer or creative looking to use marketing to grow your business, then this show is for you.
In this episode, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.
Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.
What can you do to market and position yourself as a brand strategist? In this episode, we explore 5 things you can do to show your value and begin attracting high-value clients.
Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?
The recent showings in the news of racism have now awakened the masses to what people of color have been going through for some time. I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.
Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid upwards of $10,000 per strategy session for her thoughts alone, without doing any design work which requires pushing pixels.
With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.
Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.
I've seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and making more money as a creative.
In this episode of traffic talk, someone asked a question of what to do when a client they were speaking with on the regular suddenly "disappeared". Should they move on or wait on the client?
With all that is going on during this global panic we have been restricted to our homes but what can we do with the time we have and how will it impact our businesses?
As we enter the holiday season and many people get into goal setting mode, I want to draw your attention to the fact that it is okay to take a moment, reflect not he year and be thankful for what you have thus far. Don’t get so caught up in what YOU WANT that you forget what YOU HAVE.
A rookie freelancer has landed their first client and they are debating on whether or not they should let their client know they are the first client they ever had.
If you're looking to positioning yourself as an expert there are two core elements that serve as necessities to positioning: pricing and perception. Both must be used in order for any brand to be positioned for high-value clients.
A videographer agreed to create a video for a client. After viewing the first draft the client wanted to completely start over even though the client signed off on the storyboard. Rather than start from scratch the freelancer refunded the client and wants to know how to prevent this in the future.
Recently the chicken sandwich challenge was a craze that hit social media and the battle between Chick-Fil-A and Popeyes raged on. Looking at this example we see a strong example of marketing versus branding.
You want a successful business, and you are willing to do whatever you can to make sure that happens. There’s a difference between running a business and running a successful business, but where do you begin? There are so many questions, what should you charge for your services? How do you get clients to value your work? How do you market your services? What information should be on your website?
These questions and others are answered on a weekly podcast for those looking to jumpstart their business and get results. If you are an entrepreneur, freelancer or creative looking to use marketing to grow your business, then this show is for you.
