You might think naming your business isn’t a big deal—and honestly, the old me would’ve agreed. But boy, was I wrong. In this video, I break down why your business name actually matters. Not just for branding, but for relatability, marketability, and long-term growth.

If you’re stuck trying to figure out what services your business should offer, this video breaks it all down for you. Spoiler: you don’t need to offer everything under the sun.

Feeling overwhelmed trying to choose a niche for your business? You’re not alone. In a world full of endless possibilities, it’s easy to get stuck in analysis paralysis. But here’s the truth—the basics still work

Thinking about starting a marketing agency?

Starting Weather Vane wasn’t about waiting for the “perfect moment” or having every detail in place—it was about taking action and building a real, results-driven digital marketing agency powered by Penji.

To be honest, I don’t know where this will lead—and maybe I don’t even care. What I do know is that I need to do this. Welcome to Episode 2 of Free Ideas.

I’m at my best when I’m building something meaningful.

Dan Martell is a Canadian serial entrepreneur and award-winning angel investor. You probably know him by Googling anything related to SAAS.

Steve Hoffman, or Captain Hoff as he’s called in Silicon Valley, is the CEO of Founders Space, one of the world’s leading incubators and accelerators. He’s also an angel investor, limited partner at August Capital, serial entrepreneur, and author of Make Elephants Fly, the award-winning book on radical innovation.

Scott Young is a writer who undertakes interesting self-education projects, such as attempting to learn MIT’s four-year computer science curriculum in twelve months and learning four languages in one year. He lives in Vancouver Canada.

Ivana Taylor is the publisher of DIYMarketers.com a resource for entrepreneurs who want do LESS marketing and make MORE money. She’s listed as one of the most influential people in small business by D&B and in 2010 she ranked 21 out of 30,000 of Fast Company’s Influential people on the internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

Clate Mask is an entrepreneur and co-founder and CEO of Infusionsoft, which makes small business sales and marketing automation software. Mask co-authored Conquer the Chaos, a New York Times best-selling book. Mask has made contributions writing about entrepreneurship for VentureBeat, Entrepreneur and Fast Company.

Most people think that it takes a ton of effort and time to remove mental roadblocks and alleviate the self-sabotage holds us back. But Erin Pheil, founder of The MindFix Group, has a track record of getting lightning fast results for her clients—and, the results are permanent.

Sillie Mugo is the founder of Activate your Purpose Program, which teaches creatives how to stand out online by telling their stories in an authentic way, so they can build a profitable and impactful business.

Justin Gray is the CEO of LeadMD they are a bootstrapped what has become the most successful full-service performance marketing consultancy, having helped over 3500 organizations build scalable revenue engines.

Grant Aldrich founded OnlineDegree.com with a purpose-driven mission: make higher education more accessible and affordable for everyone. After graduating college with an overwhelming amount of debt, he was determined to change how students embark on their college education. Grant has spent his entire career working in startups with nearly 15 years of experience and 2 exits.

Raphael Paulin-Daigle is the CEO of SplitBase, they help fashion, luxury and lifestyle ecommerce companies sell more online by increasing website conversions and profits through our Testing Trifecta optimization program. They’ve increased conversions by hundreds of percents for their clients, creating million dollar impacts. Notable clients include L'Oréal, Kiehl's, BestSelf, Primal Pit Paste, Frank + Oak.

After launching dozens of companies and side-projects over the last 10 years, Greg Koberger realized how difficult API’s were to understand and use for most people. That’s why, as Founder of ReadMe, he is making it easy for millions of people and over 1,700 companies, including Lyft and Trello, to build and use awesome products with API’s.

Matt Baker is VP Strategic Planning at FreshBooks. Matt has a long track record successfully bridging business and technology. Prior to FreshBooks, Matt was a Management Consultant at McKinsey & Company and a Senior Strategist at Google, Inc.

Chris Ducker is an entertaining, dynamic and knowledgable speaker that never fails to deliver. A combination of years of entrepreneurial experience, coupled together with a ‘No BS’ attitude to getting things done, Chris is as energetic on stage, as he is empathetic towards business owners and entrepreneurs in general. Chris is the Virtual CEO of Virtual Staff Finder, Live2Sell, and founder of Youpreneur.