Today I want to share with you some changes that are coming to the membership and community for bloggers that I run.



You can get all the details here.



I created it for the blogger looking for more support in their business, the latest strategies, a look behind the scenes of my blogging business, the motivation to keep growing their blog and the community to find like-minded people, to feel validated and understood and be able to ask me any questions and share any ups and downs in their business.



1. New Name



The first big change is the name. You may know the membership as Blogger Playground but we are now called Fearless Bloggers. 



Rebranding and name changes are quite common for digital products and it’s usually when the creator knows it’s time for the next level of that offer.



I believe that each offer, business idea and project in general is like a living being. It has a soul, it can transform, it can die, it can grow and touch the lives of many people and it can make the world a better place. 



It’s something that was meant to be created and the person creating it is just the one through which this is being manifested. So I never take full credit for my offers. There is always a bigger universal plan. I just follow the intuitive nudges and I put in the work.



What I was guided towards is the next version of the membership and the changes include a new name, a new curriculum that will bring more structure as every learning environment can benefit from that, and a new pricing plan. 



So a bit more about the name. Blogger Playground was something I came up with rather quickly last year. But it’s because I had so much to do to get things started and create content regularly as well as decide how to best structure the membership, to launch it, get people in and actually engage with them and get their feedback.



The idea behind that first name was that we can treat blogging like a game. Everyone was welcome on the playground when we were kids and there were no strict rules. It was the opposite of being at home or in school.



We could scream, get dirty, fall and get back up, go talk to anyone and start playing together. It was the place we could be at daily and where we lose track of time. So we can take that playful and fun energy to our business and day-to-day blogging activities. 



That’s still a nice idea, of course, but also Blogger Playground is a mouthful and it didn’t really fit my idea for the community 100%.



In terms of branding, it wasn’t really consistent with the rest of the things I’ve created. Now the new name is Fearless Bloggers because it takes courage to do what we do and we’re in the membership to keep doing the work. 



Also, fearless is one of the keywords in my life.



It’s part of the name of my podcast as well as one of my courses – Fearless Content – and it describes the mindset it takes to be in business.