Franchising 101 - Behind the Sandwich: Potbelly’s Franchise Vision

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Franchising 101

FranCoach

267 episodes

4 days ago

Franchising 101 is THE premier podcast in the franchise industry. Hosted by Tim Parmeter, the Founder/CEO of FranCoach, Franchising 101 is designed to help educate listeners on all aspects of franchise ownership. Episodes feature a wide range of guest industry leaders, spotlights on top franchisors, interviews with franchisees, and more. FranCoach is partnered with 600+ franchisors in 70+ industries and our service is always free. To learn more visit www.franchising101podcast.net or www.francoach.net Or schedule a call with us: https://info.francoach.net/meetings/schedule-call/connect

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Franchising 101 - Behind the Sandwich: Potbelly’s Franchise Vision - Episode 250

Franchising 101

41 minutes 41 seconds

4 months ago

Franchising 101 - Behind the Sandwich: Potbelly’s Franchise Vision - Episode 250

⭐ INTERESTED IN FRANCHISE OWNERSHIP? Schedule a call with one of our coaches today! https://www.francoach.net/

🎙️ Episode 250 - In this episode of FranCoach’s Franchising 101 Podcast, host Tim Parmeter sits down with Lynette McKee, Senior Vice President of Franchising at Potbelly Sandwich Shop. Lynette shares her extensive journey in franchising, from a second-grade teacher to a real estate expert and now a prominent figure in the food franchise industry. They discuss Potbelly's unique market strategies, including local community engagement, the importance of catering services, and the brand's adaptive real estate footprint. Listen in to gain insights into Potbelly's robust support system, which ensures franchisee success from site selection to store opening and learn more about the potential rewards of investing in a well-established, beloved brand like Potbelly.

🧠 Key Topics:

Potbelly's Unique Offerings and Expansion
Franchisee Profile and Requirements
Multi-Unit Development Strategy
Brand Awareness and Market Preparation
Marketing Strategies for Franchisees
Expanding Franchise Locations
Consumer Behavior and Brand Loyalty
Supporting Franchise Owners
Real Estate and Site Selection
New Incentive Program for Franchisees

🔗 Resources & Mentions

Potbelly website https://www.potbelly.com/
Visit FranCoach.net for free franchise guidance and to book a consultation.
Watch FranCoach's TV show, the Franchising 360 Show, Fridays 8pm EST/5pm PST on the Biz TV Network www.biztv.com
Check out Tim’s new book: "Becoming a Franchise Owner" – Now available on Amazon.
Subscribe to the podcast on Apple Podcasts, Spotify, or YouTube.
Leave us a ⭐⭐⭐⭐⭐ review if you enjoyed the episode—we appreciate your support!
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⭐ IS FRANCHISE OWNERSHIP FOR YOU?

Schedule a call with one of our coaches today! FranCoach is connected with over 500 franchises and we walk you through the process of finding the perfect franchise for you. Our services are always free and we commit ourselves to helping you find your better tomorrow. https://www.francoach.net/

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