Let's talk about everything and anything in franchising!
Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action.
We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations.
From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches.
And with that comes an even wider range of people and stories to talk to about what they do, and how they did it.
And from the people who support franchises in every kind of way.
Everyone has a story to tell, and you'll often be amazed when they tell it in this way!
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Let's talk about everything and anything in franchising!
Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action.
We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations.
From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches.
And with that comes an even wider range of people and stories to talk to about what they do, and how they did it.
And from the people who support franchises in every kind of way.
Everyone has a story to tell, and you'll often be amazed when they tell it in this way!
Ep118 The Stellarossa Franchise Business Model, with Phil Cronin & Darren Schultz, Co-Founders
Franchise Everything
23 minutes 2 seconds
2 months ago
Ep118 The Stellarossa Franchise Business Model, with Phil Cronin & Darren Schultz, Co-Founders
Phil Cronin and Darren Schultz co-founded Stellarossa in 2009, starting as a small espresso bar in Brisbane City before growing it into a well-recognised cafe brand across Queensland. Today, Stellarossa operates with three main models — kiosks, traditional cafes, and drive-throughs each adapted to suit local communities. With a focus on flexibility, the brand’s menu system combines core items with elective options, allowing franchisees to tailor their offerings to regional tastes while maintaining consistency. Their franchise model features competitive fees, strong supplier partnerships, and encouragement of local sourcing to strengthen community connections. Phil and Darren also emphasise the importance of store design innovation, giving each cafe its own identity while keeping the Stellarossa brand thread intact. A standout growth strategy is their concept of “Stellarizing” rebranding existing independent cafes into the Stellarossa system to lower entry costs and accelerate expansion. Built on innovation, operational support, and a people-first approach, Stellarossa continues to evolve its franchise business model, creating opportunities for both franchise partners and local communities. 0:00 Introduction 1:03 Overview of the Stellarossa brand 2:47 The three main store models in Stellarossa 3:58 Managing menu variations across different Stellarossa store models 5:45 Coordinating menu rollouts with franchisees through core items and elective choices 8:26 Managing costs, margins, and franchise fee structure across menu items 10:14: Relationships with shopping centres and support for local stores 11:41 Typical menu size per store and elective menu options 13:04 Head office supply of coffee products and contracted bulk suppliers through PFD 15:23 Store design and innovation 18:07 The concept of “Stellarize” and its role in innovation 22:42 Wrap up Podcast Produced by: www.franchisebusinesshub.com.au Listen or Watch on; Spotify: https://tinyurl.com/pn8xcfp2 Apple Podcasts: https://tinyurl.com/k23eu2w8 Amazon Music: https://tinyurl.com/mwk2wzmz YouTube: https://youtu.be/gzfssbsIDGQ
Franchise Everything
Let's talk about everything and anything in franchising!
Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action.
We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations.
From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches.
And with that comes an even wider range of people and stories to talk to about what they do, and how they did it.
And from the people who support franchises in every kind of way.
Everyone has a story to tell, and you'll often be amazed when they tell it in this way!
