Corinne Whelan is the Practice Group Leader at ⁠LegalVision⁠, a firm redefining how legal services are delivered through a subscription-based model. With a focus on commercial and franchise law, Corinne leads a team that supports more than 70 franchise networks across Australia, offering unlimited legal access without the burden of traditional hourly billing.   In this episode, Corinne shares how LegalVision’s unique approach helps franchisors stay compliant with constant updates to the Franchising Code and unfair contract term laws, while also managing wider commercial challenges such as supply agreements, privacy, and AI compliance. She also discusses the growing frustration among franchisors who are frequently revising documents, and how her team proactively streamlines these changes within client memberships.   Corinne also highlights how technology and automation are reshaping the legal industry. From using AI to generate file notes and streamline workflows to building LegalVision’s own in-house tech platform, she explains how innovation and efficiency are driving accessibility in modern law — setting LegalVision apart as a true leader in the space.   0:00 Introduction 0:57 How the subscription and membership structure works for business clients 2:57 The biggest legal challenges facing franchisors in 2025 4:59 How LegalVision stays proactive with client document updates 5:40 Managing surge work when legislation changes hit the industry 7:51 Emerging sector challenges — SaaS, data compliance, and AI usage 9:02 How law firms are adapting to AI and automation 11:38 Are other law firms adopting the subscription model 12:36 Wrap-up   Podcast Produced by: www.franchisebusinesshub.com.auListen or Watch on;   Spotify: https://tinyurl.com/yr22hem8 Apple Podcasts: https://tinyurl.com/5d2x223k Amazon Music: https://tinyurl.com/4tfdm68k YouTube: https://youtu.be/FjTna7Jt-bI

In this episode of the Franchise Everything Podcast, Glenn catches up once again with Doug Downer, Founder of Franchise Ready, recorded at the National Franchise Convention in Melbourne. Doug shares how he transformed his side hustle into a globally expanding consulting brand — now operating in Australia, the UK, India, the Middle East, Singapore, and soon the U.S.   Doug explains how Franchise Ready helps businesses document their systems, financials, and operational models to become “franchise ready,” whether they plan to franchise or not. He also reveals how he grew his international footprint through LinkedIn visibility, inbound franchise partner leads, and his passion for supporting Australian brands going global.   He reflects on early mistakes, lessons learned in choosing franchise partners, and the importance of having boots on the ground in every market. Doug also highlights his criteria for selecting international partners — including behavioral profiling, credibility, and proven franchising experience.   This conversation dives into mindset, systemization, and the balance between global ambition and local presence — showing how Australian franchisors can export their intellectual property and succeed abroad.   0:00 Introduction 00:54 How Franchise Ready started as a side hustle in 2012 3:39 How Franchise Ready attracts clients in a niche market  5:46 How the one-year license model worked as a try-before-you-buy franchise setup  9:49 The turning point that accelerated Franchise Ready’s global expansion 11:52 The Franchise Ready model for supporting global partners 13:37 Choosing the right people to represent Franchise Ready globally 15:20 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/cftmzd85 Apple Podcasts: https://tinyurl.com/muszwaad Amazon Music: https://tinyurl.com/58y2y8rd YouTube: https://youtu.be/Y4yWnjODyyw

Shane Birt, franchise owner of Seal-A-Fridge Melbourne CBD and Northeast territories, shares his inspiring journey from humble beginnings as a butcher to running his own successful service business.   In this episode, Shane talks about how a call from former mentor and Seal-A-Fridge founder Craig Foxwell reignited his career, leading him to learn the trade hands-on across Victoria. He opens up about facing a major back injury, the recovery journey that pushed him into studying accounting, and how he eventually transitioned from employee to business owner.   Now running two territories, Shane reflects on the mindset shift required to take the leap into entrepreneurship, the flexibility that comes with owning a franchise, and the satisfaction of providing a service that genuinely helps people and saves energy.   0:00 Introduction 0:26 What is Seal-A-Fridge and what franchise owners actually do 2:20 Moving around as an army kid and adjusting to new careers 4:43 The call from former mentor Craig Foxwell that changed his path 6:46 Learning the trade hands on with Craig and Michelle across Victoria 8:10 Running the Geelong–Warrnambool territory for several years 11:27 How Shane’s back surgery helped him get his life back 12:33 Transitioning from accounting to owning two Seal-A-Fridge territories 13:48 Comparing work life in accounting versus franchise ownership 14:49 The mindset shift from employee to business owner 16:49 The most satisfying part of running a Seal-A-Fridge franchise 18:10 Why customers are often grateful when he walks in the door 19:07 Wrapping up Shane’s journey   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/mvb2fv4c Apple Podcasts: https://tinyurl.com/5xnef9n5 Amazon Music: https://tinyurl.com/3fck44c7 YouTube: https://youtu.be/uRyTj2mF4Qg  

In this episode, recorded live at the National Franchising Convention, Glenn speaks with Bruce Billson, the Australian Small Business and Family Enterprise Ombudsman, about the evolving landscape of franchising and small business regulation in Australia.   Bruce unpacks the Schaper Review, recent updates to the Franchise Code of Conduct, and the introduction of a new requirement ensuring a “reasonable prospect of return” for franchisees — a concept designed to protect investors while encouraging more responsible franchising.   He also discusses the balance between regulation and entrepreneurial freedom, why due diligence remains critical despite tighter controls, and the growing concern that excessive compliance could push some large brands away from franchising altogether.   As the Ombudsman, Bruce outlines how his office supports the sector through education, dispute resolution, and advocacy, helping both franchisors and franchisees navigate an increasingly complex business environment.   0:00 Introduction 0:27 The pace of change in franchising regulation and the Shaper Review 2:46 Why profitability and proof of concept are core to franchising 3:31 How the “reasonable prospect” rule will likely be tested and interpreted 5:19 Australia’s highly regulated franchise sector and its implications 6:14 The risk of overregulation and why due diligence still matters 7:13 Big brands moving away from franchising and why 9:24 The danger of assuming big franchise brands guarantee success  10:18 Why disclosure doesn’t replace real research and homework 11:46 The three core functions of the Australian Small Business Ombudsman 12:43 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/3yntcx9h Apple Podcasts: https://youtu.be/cpF-y_yi-xE Amazon Music: https://tinyurl.com/4vtyv2kw YouTube: https://youtu.be/cpF-y_yi-xE

JP Afflick, owner of Hog’s Breath Airlie Beach, shares his 25-year journey with the iconic Australian restaurant brand.   Starting out at Hog’s Breath Darwin in 1995, JP reflects on the early days of the brand’s culture, energy, and sense of family that shaped his passion for hospitality. After co-owning the Byron Bay Hog’s Breath and spending years building ventures across tech, software, and even world record motorcycle racing, JP’s story comes full circle as he returns to the Hog’s Breath family as an owner once again.   In this episode, JP discusses the importance of systems, service, and culture in running a successful restaurant, his hands-on approach to leadership, and the teamwork behind operating the “OG” Airlie Beach store. He also shares his vision for the future, focused on legacy, loyalty, and keeping the Hog’s Breath experience alive for years to come.   0:00 Introduction 0:31 Where it all began — JP’s first steps into the Hog’s Breath famil 1:53 JP’s early days working at Hog’s Breath in Darwin 2:54 JP’s first experience as a Hog’s Breath business owner in Byron Bay 4:50 JP’s career beyond Hog’s Breath and the ventures he built along the way 5:53 How JP shifted from running restaurants to starting a software business 8:44 What land speed racing taught JP about business and leadership 9:27 How JP returned to the Hog’s Breath family and became owner of Airlie Beach 11:53 JP’s hands-on approach to running the Hog’s Breath Airlie Beach store 12:36 JP’s thoughts on starting a business partnership and taking a leap of faith 13:11 The crucial role of service and hospitality in every Hog’s Breath restaurant 14:12 JP’s long-term vision for Hog’s Breath Airlie Beach and what’s next 15:33 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/4rexjxm9 Apple Podcasts: https://tinyurl.com/huyzsucp Amazon Music: https://tinyurl.com/bdepwhym YouTube: https://youtu.be/ssOQ1QIYN9c  

Sushi Sushi is one of Australia’s most recognized food franchise brands, with over 25 years of heritage in delivering fresh, authentic Japanese cuisine.   In this wide-ranging discussion, Stephen Anders, CEO of Sushi Sushi, shares his journey from global corporate leadership roles in finance, M&A, and marketing including time at Foster’s Group and Treasury Wine Estates to leading one of the country’s most successful QSR franchises.   Stephen reflects on his transition from the corporate world to franchising, the lessons learned through major global acquisitions, and how his early exposure to Japan shaped his appreciation for sushi culture and business innovation.   The conversation dives deep into Sushi Sushi’s post-COVID transformation, covering its renewed focus on technology-driven operations, multi-format retailing, customer loyalty programs, and franchise growth strategy. He also discusses the company’s evolving “RICE” values — respect, innovation, collaboration, and execution as a foundation for cultural and operational excellence.   0:00 Introduction 0:49 How Stephen Anders started in business 2:27 Why financial rigor is the common thread among franchise leaders 4:19 What corporate life was really like at Arthur Andersen  7:03 Stephen’s journey from strategy manager to global wine executive at Foster’s 9:32 How billion-dollar mergers and acquisitions actually come together 11:58 Working across Asia during the currency crisis and discovering Japan’s business culture 16:37 First impressions of franchising after years in global corporate roles 19:17 The moment Sushi Sushi came calling and why Stephen said yes 22:21 What it’s like stepping into a private equity–backed franchise business 24:50 Resetting Sushi Sushi’s strategy after COVID 29:12 Inside a day in the life of Sushi Sushi’s CEO and what Stephen focuses on most  32:58 Sushi Sushi’s sale process and how it impacts future expansion plans 34:43 What’s next for Sushi Sushi and its CEO over the next 3–5 years 35:23 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/mry9495a Apple Podcasts: https://tinyurl.com/5bn8ca8t Amazon Music: https://tinyurl.com/3m3rkdu6 YouTube: https://youtu.be/_ddGtWoT3IY  

Bedshed is a long-established bedroom furniture and mattress retailer with over 45 years in business and a growing national franchise network across Australia.   In this episode, Greg Prussia, National Business Development Manager, explains how the brand has achieved a major breakthrough in reducing store build costs saving up to 75% on key joinery components for new stores.   By leveraging their long-term overseas furniture manufacturing partners to produce in-store joinery, Bedshed has managed to lower franchise entry costs without compromising quality, aesthetics, or design standards.   The new strategy was first rolled out in the brand’s Caringbah, New South Wales store, its smallest footprint yet proving that cost efficiency and premium presentation can go hand in hand. With reduced fit-out and lighting costs, the model now makes franchise ownership more accessible while boosting multi-store growth opportunities nationwide.   0:00 Introduction 1:25 Introducing Bedshed’s newest store and a major cost-saving innovation 4:57 Managing longer lead times as part of Bedshed’s cost-saving strategy 5:52 Applying the 75% cost-saving strategy to Bedshed’s smallest store 8:19 Why this Bedshed franchisee waited two years for the right opportunity 10:38 The financial impact of Bedshed’s new cost-saving strategy 12:06 Rolling out the new cost-saving strategy across future Bedshed stores 13:02 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/ea6e7emf Apple Podcasts: https://tinyurl.com/szp243m7 Amazon  Music: https://tinyurl.com/58h4n9t5 YouTube: https://youtu.be/uvJgW22FzV0

Roll'd is a fast-casual Vietnamese food franchise serving fresh, authentic recipes inspired by Mama Hoang’s home cooking. Founded in Melbourne 13 years ago, the brand has grown to more than 100 locations across Australia and recently expanded into New Zealand.   In this episode, Jarrod Montigue, CEO of Roll'd, shares how the brand continues to innovate and support its franchise partners through five distinct revenue channels from traditional in-store sales and catering, to FMCG retail products, home delivery, and the newly launched Roll'd at Schools program.   Jarrod also highlights how the brand’s flexible business model, focus on healthy meal solutions, and strong operational support team are helping franchisees thrive and adapt in a changing food service landscape.   0:00 Introduction 0:31 What's Roll'd? 1:54 Introducing the five income channels that drive Rolld’s franchise growth  2:44 How fresh, allergen-friendly catering became their secret growth engine  4:34 How FMCG products help franchise partners boost in-store sales 5:31 Expanding home delivery partnerships and growing nighttime trade 7:34 Launching the Roll'd at Schools program to promote healthy eating and new revenue streams 10:46 Strengthening the Roll'd at Schools rollout with central support and B2B systems 13:14 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/yc8z43bh Apple Podcasts: https://tinyurl.com/57sdhne6 Amazon Music: https://tinyurl.com/2ykx8pcw YouTube: https://youtu.be/nIgRUeyJ1vw  

Dr Callum Floyd is Managing Director of Franchize Consultants and a long-term contributor to the Franchise Association of New Zealand.   Based in Auckland, Callum supports both emerging and established franchise brands with feasibility studies, system structure, performance reviews and CFE-accredited training to help franchisees and field teams thrive.   In this episode, he shares a clear picture of franchising in New Zealand today: a resilient and mature market with over 500 franchise systems and 25,000 franchisees across just 4.5 million people. Despite tough economic conditions, the sector remains strong powered by innovation, digital transformation, and a multicultural franchisee base.   Callum also breaks down key challenges like workforce shifts, access to capital, and ensuring franchisees stay profitable while explaining why franchising is uniquely powerful in New Zealand, especially in regional areas where national brands may not reach without franchise partners.   For Australian brands eyeing international expansion, Callum provides practical advice on entering the NZ market successfully: start small, validate the model locally, and never underestimate the nuances of Kiwi culture and expectations.   0:00 Introduction 1:00 Overview of Franchise Consultants NZ 2:27 Why NZ is the most franchised country per capita, 500+ systems thriving across a 4.5M population 4:25 Quality over quantity: growth in franchising should focus on better brands, not more brands 6:15 Key trends in NZ franchising right now: technology, economy and workforce challenges  8:36 Top challenges NZ franchisors face today 10:28 Advice for Australian franchisors expanding into New Zealand 12:37 Interest from Australian franchisors entering New Zealand remains steady despite tougher economic conditions 13:17 Common pitfalls for Australian franchisors entering NZ 14:45 Why niche, specialised service concepts are finding the strongest opportunities in New Zealand’s franchise market 16:10 Brand origin isn’t a deal-breaker in NZ: quality and delivery matter more than being “Kiwi-owned" 17:17 Wrap up   Podcast Produced by: www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/y4xajdhu Apple Podcasts: https://tinyurl.com/yj4ve6b7 Amazon Music: https://tinyurl.com/522mr3xj YouTube: https://youtu.be/KhWSuMF9Fec

Stephen Giles – Leading Australia Through a New Era of Franchise Regulation   Stephen Giles is one of Australia’s most respected voices in franchising — a senior partner at Norton Rose Fulbright and a long-time industry leader who has shaped franchising policy for more than two decades.   Having served 27 years on the Franchise Council of Australia board, Stephen has drafted countless submissions to government, worked closely with regulatory bodies, and guided franchisors through major legislative shifts.   In this episode, Stephen unpacks the latest and most significant change to the Franchising Code — the requirement for franchisors to ensure franchisees have a reasonable opportunity for a return on investment. He explains the intention behind the law, how it may reshape the franchise market, and why responsible business modelling and due diligence matter more than ever.   Stephen also discusses broader challenges facing the sector: rising compliance costs, media misconceptions, regulatory overreach, and the growing influence of auto dealer politics. Drawing from recent discussions in the United States, he highlights the stark contrast between Australia’s heavy regulatory environment and more balanced global approaches.   0:00 Introduction 0:59 The Franchising Code update: ROI obligations and what it means for franchise system 4:35 Prospective buyers now have easier access to online information and feedback from existing franchisees  6:39 Why assumptions about “big brands” can mislead buyers 9:02  Why franchising often ends up in the media spotlight for the wrong reasons 12:28 Rising compliance costs forcing franchisors to choose legal fees over support 13:33 ROI provisions expected to evolve through court cases, not industry panic 16:26 The push to separate auto from franchising regulations — and the political roadblocks 17:41 What U.S. franchising reveals about regulation and shared responsibility 21:20 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/482a2yfdApple Podcasts: https://tinyurl.com/3p4w3vzaAmazon Music: https://tinyurl.com/2s3acjhYouTube: https://youtu.be/t3kXXEBsWac  

Jay Westbury, CEO of the Franchise Council of Australia (FCA), joins Glenn to reflect on a pivotal 13 months leading the organisation through transformation and renewed momentum.   When Jay stepped into the role, his focus was clear — stabilise the FCA, rebuild confidence, and get franchising’s “mojo” back. In this episode, he walks through how he turned a $1.5 million loss into a $264,000 profit by returning to basics, focusing on core events like the Franchise Industry Awards and the National Franchise Convention (NFC), and fostering collaboration across the industry.   Jay also shares insights on leadership, financial discipline, and the power of keeping things simple. With the next NFC announced for Canberra, and plans to strengthen the FCA’s national engagement, this episode captures a moment of optimism and strategic focus for the franchising community in Australia.   0:00 Introduction 1:34 Reflecting on his first 13 months leading the FCA and the strategy to stabilise the organisation  3:22 The small core team that helped rebuild the organisation  6:08 Lessons from past leadership mistakes and the importance of balancing revenue with growth 7:59 Setting the stage for the next NFC and why Canberra is the perfect location  10:50 Highlighting the FCA’s key events for 2025, including the FIA, NFC, and state Christmas parties 13:30 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/2c6mpet9 Apple Podcast: https://tinyurl.com/3zbe26m3 Amazon Music: https://tinyurl.com/3835v29j YouTube: https://youtu.be/hXmhSNoiVAo  

How a Mobile Tools Business Works (Snap-on Tools)   Adam Wright is the Marketing Manager at Snap-on Tools Australia, a global leader in professional tools and equipment with over 105 years of innovation.   In this episode, recorded at the Snap-on Tools headquarters in Sydney, Adam joins Glenn to unpack how a mobile tool business really operates, from stocking thousands of products to managing customer relationships, marketing campaigns, and franchise support systems.   With over a century of experience, Snap-on Tools has perfected the art of delivering premium tools directly to workshops through its network of mobile franchisees. Adam walks us through what a typical day looks like on the road, the importance of customer trust, and the brand’s commitment to quality, training, and engagement from motorsport partnerships to reward trips like Tiwi Islands.   Offering a rare behind-the-scenes look, this episode highlights the strategy, culture, and hands-on effort that keep Snap-on thriving in a competitive franchise landscape proving that even in a 100-year-old business, innovation and relationships are what drive success.   0:00 Introduction 0:46 How a mobile tool franchise business actually works 3:00 How franchisees stock up and manage Snap-on’s Hot Tools program 4:37 How Snap-on franchisees demo and showcase tools to customers on the truck 6:29 Managing customer payments, credit terms, and revolving accounts in the Snap-on model   9:00 What a typical day running a mobile tool business looks like 12:00 Driving franchise engagement through events and partnerships  14:49 How Snap-on franchisees handle large equipment and tool storage sales 16:12 Wrap up   Podcast Produced by: www.franchisebusinesshub.com.au    Listen or Watch on;Spotify: https://tinyurl.com/2p49yypf Apple Podcasts: https://tinyurl.com/48xxv5px Amazon Music: https://tinyurl.com/3rypxtsh YouTube: https://youtu.be/e3uXrCwd_QA  

Andrew Walker is the Chief Franchise Development Officer for Poolwerx across Australia and New Zealand. With years of experience driving franchise growth and training systems, Andrew plays a central role in preparing new franchise owners and their teams for success.   At the heart of Poolwerx is Pool School a structured four-week program blending online learning with intensive hands-on training at the brand’s Brisbane training center. Beyond this, franchise owners benefit from ongoing support, peer-to-peer learning, supplier-led sessions, and state-based workshops during the “development season.”   Andrew emphasises the importance of technical excellence, retail and mobile integration, and building a strong culture of franchisees helping one another. With this framework, Poolwerx ensures that every new business owner feels confident stepping into their role while laying the foundation for long-term success.   0:00 Introduction 0:37 Overview of the Poolwerx franchise training methodology 2:35 Retail & technical excellence training programs for staff 3:19 How Poolwerx uses winter for franchise development  3:58 How Poolwerx builds training topics from franchisee feedback 4:58 Training pathway from mobile operator to retail franchise owner 7:06 Why Poolwerx training and store openings rarely align 8:09 In-field training and support after Poolwerx Pool School 9:26 Peer-to-peer franchise support and collaboration 11:58 How suppliers strengthen franchise training at Poolwerx 13:36 Common fears new franchise owners face at Pool School  15:36 Wrap up   Podcast Produced by: www.franchisebusinesshub.com.au    Listen or Watch on;   Spotify: https://tinyurl.com/2yzsdcv6 Apple Podcasts: https://tinyurl.com/5dj7kfmj Amazon Music: https://tinyurl.com/4t3r98j8 YouTube: https://youtu.be/e3uXrCwd_QA

James Lethborg is the franchise owner of Hog’s Breath Café Launceston.With a lifelong passion for food, shaped by his family’s farming and cooking traditions in Tasmania, James built his career as a chef across hospitals, hotels, and restaurants before stepping into the Hog’s Breath brand.   Starting in 2013 as head chef for the Launceston restaurant, he played a key role in its early success. Five years later, through a rare succession plan, James transitioned into franchise ownership.   The move from kitchen to ownership brought new challenges in finance, people management, and leadership, but also the chance to shape a culture built on what Hog’s Breath calls “HogsPitality.”   James now balances operations between the kitchen and front of house, while mentoring his team and ensuring customers feel the brand’s trademark energy. With nearly a decade as a franchise owner, he’s now setting his sights on multi-location growth, driven by systems, trust, and a commitment to hospitality at the core.   0:00 Introduction 0:43 Where James’ business journey began 3:33 The hardest part of being a chef 5:32 How Hogs Breath first came on the horizon  7:53 Knowing the opportunity to become a franchise owner at Hogs Breath  9:09 The transition from head chef to franchise owner with full support 11:38 Challenges in stepping up from chef to franchise owner 12:58 Finding balance between kitchen and operations 14:05 What a typical day looks like as a franchise owner 17:13 The critical success factors in running a Hogs Breath franchise 19:07 Finding the right personality during staff interviews 19:49 Future plans for Hogs Breath Launceston  22:31 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/5hfzjme8 Apple Podcasts: https://tinyurl.com/bp889kns Amazon Music: https://tinyurl.com/3e5mz238 YouTube: https://youtu.be/5Aa2-VmkMIQ

Joel Kleber is the Chief Marketing Officer of Jim’s Group, Australia’s largest franchise network. Since 2019, Joel has led the brand’s content-driven growth strategy, transforming dormant social accounts into a powerful media engine.   With a background in content and marketing, Joel built a team that consistently produces authentic video across YouTube, Facebook, LinkedIn, and TikTok — from franchisee stories to founder-led Q&As. This approach has doubled network growth in just five years, positioning Jim’s Group as a standout in franchise marketing.   Passionate about the power of storytelling, Joel champions founder branding and long-form content as the new trust engine for franchisors. His work demonstrates how consistency, transparency, and a willingness to embrace new media can fuel both recruitment and brand equity.   0:00 Introduction 1:13 Starting point in 2019 — the content base Jim’s Group began with 2:33 Creating a content plan across multiple divisions 4:15 When the content strategy began showing measurable impact  7:01 Leveraging the founder’s story to drive franchise growth 9:24 Breaking the stigma around self-promotion with authentic content 11:12 Posting frequency and consistency in content strategy 12:35 Why personal profiles outperform company pages on LinkedIn 14:12 Overcoming content struggles – finding topics for consistent posting  17:25 Turning negative comments into trust-building opportunities 20:50 Advice for franchisors on content production and launching a strategy 23:03 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/ymxsfjw9 Apple Podcasts: https://tinyurl.com/fff4bukc Amazon Music: https://tinyurl.com/cxt6dk9j YouTube: https://youtu.be/1oKNZromSQo  

Felipe Gama is the franchise owner of Sushi Sushi in Dunsborough, Western Australia, with a second store soon to open in Margaret River. Originally from Brazil, Felipe moved to Australia in 2018 to study cookery and built his career working in kitchens across Melbourne and regional WA.   With years of experience as a chef, he developed a passion for fresh, high-quality food but also recognised the challenges of long hours and demanding shifts. When planning for a family, Felipe sought a business opportunity that aligned with his skills while allowing more balance and lifestyle flexibility.   Discovering Sushi Sushi provided the perfect fit. The franchise model offered structure, training, and support while giving him the chance to run his own business in a growing regional community. From overcoming early challenges with team building to engaging with locals through sponsorships and community ties, Felipe has embraced the role of business owner with enthusiasm.   Now preparing to expand into multi-store ownership, Felipe continues to combine his passion for food with the drive to build sustainable businesses rooted in both family and community.   0:00 Introduction 0:45 Felipe's franchise journey beginnings — from Brazil to Australia 2:12 Studying cookery in Australia and gaining qualifications 3:56 Facing and overcoming early language barriers 4:34 Favorite cuisine to cook and personal passion for Italian food 5:46 Career progression after qualification and early experiences in Australian kitchens 6:48 The transition from Victoria to Western Australia 8:51 Working as a chef after relocating and running a kitchen for over two years 9:18 Shifting from chef life to business ownership to align with family goals 11:03 Discovering a gap in the market and finding the right franchise opportunity with sushi sushi  13:49 Addressing stereotypes in sushi franchising and why passion matters more than background 15:27 Overcoming the biggest challenges of starting a franchise business 16:36 Deciding to expand with a second store 18:04 Building management teams to balance growth and lifestyle 19:37 Opportunities and challenges in regional markets 20:56 Keys to local success with Sushi Sushi  22:33 Wrap up   Podcast Produced by: www.franchisebusinesshub.com.au   Listen or Watch on;   Spotify: https://tinyurl.com/cb4822n9 Apple Podcasts: https://tinyurl.com/2kb8t6xb Amazon Music: https://tinyurl.com/3puvzz9s YouTube: https://youtu.be/p_9t7i9e8eI

Jim and Rose Stoupas are the founders of Walkers Doughnuts, a brand built on family heritage, food innovation, and a passion for creating memorable customer experiences.   With a long family history in baking and a strong connection to nostalgic Australian culture, they transformed childhood memories of donuts and milk bars into a thriving franchise model. From the beginning, their vision was clear to combine authentic products, a unique environment, and strong franchise systems to stand out in the market.   Key milestones in their journey include moving production offsite to ensure quality and consistency, expanding interstate with dedicated area developers, and keeping product innovation at the heart of the brand.    Today, Jim and Rose continue to grow Walkers Doughnuts nationally while staying true to their philosophy: create products people love, design stores that feel special, and leave every customer just a little happier than when they walked in.   0:00 Introduction 0:38 Origin story of Walker's Doughnuts 3:59 How the store environment shapes the Walkers experience 5:26 Maintaining the Walkers environment through franchisee training and store immersion 7:22 The role of offsite manufacturing in Walkers’ growth and efficiency 9:31 Expansion into Queensland through an area developer model 12:22 Commitment to product quality and uniqueness as a cornerstone of growth  14:41 Blending brand passion with food technology where art meets science 16:03 - The significance of trademarking and why it mattered for Walkers 17:10 Wrap up   Podcast Produced by: www.franchisebusinesshub.com.au   Listen or Watch On;   Spotify: https://tinyurl.com/mtvp3s35Apple Podcasts: https://tinyurl.com/2n3r55wcAmazon Music: https://tinyurl.com/mvn4hjjtYouTube: https://youtu.be/JsKSI9qHC9A  

Varun Ashok is the founder of Mobile Experts, one of Australia’s fastest-growing mobile repair and accessory retailers.   Growing up in India, he spent his teenage years working in the family business before moving to Australia in 2007 to pursue a Masters in International Business. His early days saw him balancing studies with jobs at Pizza Hut and Vodafone, with no set plan beyond working hard and embracing new opportunities.   In 2013, Varun opened his first store in Wetherill Park, overcoming challenges with landlords and fit-outs to establish a strong customer base. His focus on providing the right product at the right price with genuine customer service set him apart and led to early profitability.   From a single store, Varun quickly scaled to 12 locations in Sydney, and over the years, expanded to more than 60 stores nationwide. Along the way, he shifted from instinctive, ‘seat-of-the-pants’ decision-making to building systems, training teams, and developing a long-term vision for growth.   Today, Mobile Experts continues to expand under his leadership, built on a foundation of innovation, people management, and customer focus with Varun shaping not only the business, but also the future of franchising in the mobile services industry.   0:00 Introduction 0:41 What Mobile Experts does 1:38 Varun’s personal background and life back in India 3:37 Varun’s family business in India 7:25 Transition after school and progression in the family business before moving to Australia 14:35 Arrival in Australia and first job experience 16:25 Early plans in Australia, studies, first jobs, and future expectations  19:07 Progression from early jobs to discovering entrepreneurial drive 27:29 Overcoming landlord challenges during kiosk fit-out 28:45 Opening the Wetherill Park kiosk and differences in trading between India and Australia 31:36 Standing out early and achieving profitability faster than expected 33:03 Expanding beyond the first store and the vision for adding more locations 40:20 Scaling from 12 stores in Sydney to 60+ nationwide through strong team management 41:55 Growing to 25 stores without a set plan and continuing expansion after partnership changes 45:27 Decision-making process on future growth and long-term planning 51:56 Wrap Up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on; Spotify: https://tinyurl.com/2nb3ec8k Apple Podcasts: https://tinyurl.com/yv43zf5k Amazon Music: https://tinyurl.com/nh2w7v94 YouTube: https://youtu.be/0xPB8cbCTg4

Phil Cronin and Darren Schultz co-founded Stellarossa in 2009, starting as a small espresso bar in Brisbane City before growing it into a well-recognised cafe brand across Queensland. Today, Stellarossa operates with three main models — kiosks, traditional cafes, and drive-throughs each adapted to suit local communities.   With a focus on flexibility, the brand’s menu system combines core items with elective options, allowing franchisees to tailor their offerings to regional tastes while maintaining consistency. Their franchise model features competitive fees, strong supplier partnerships, and encouragement of local sourcing to strengthen community connections.   Phil and Darren also emphasise the importance of store design innovation, giving each cafe its own identity while keeping the Stellarossa brand thread intact. A standout growth strategy is their concept of “Stellarizing” rebranding existing independent cafes into the Stellarossa system to lower entry costs and accelerate expansion.   Built on innovation, operational support, and a people-first approach, Stellarossa continues to evolve its franchise business model, creating opportunities for both franchise partners and local communities.   0:00 Introduction 1:03 Overview of the Stellarossa brand 2:47 The three main store models in Stellarossa 3:58 Managing menu variations across different Stellarossa store models 5:45 Coordinating menu rollouts with franchisees through core items and elective choices 8:26 Managing costs, margins, and franchise fee structure across menu items  10:14: Relationships with shopping centres and support for local stores 11:41 Typical menu size per store and elective menu options 13:04 Head office supply of coffee products and contracted bulk suppliers through PFD 15:23 Store design and innovation 18:07 The concept of “Stellarize” and its role in innovation 22:42 Wrap up   Podcast Produced by: www.franchisebusinesshub.com.au Listen or Watch on; Spotify: https://tinyurl.com/pn8xcfp2 Apple Podcasts: https://tinyurl.com/k23eu2w8 Amazon Music: https://tinyurl.com/mwk2wzmz YouTube: https://youtu.be/gzfssbsIDGQ  

Tom Elliott, CEO, and Alison Ossendryver, COO, are steering Hogs Breath Café through a period of renewal after challenging years for the industry. With Tom just four months into the role, the brand is seeing green shoots of recovery, including double-digit same-store sales growth, and is focused on capturing market share through strategic planning into FY26.   Leveraging a new centralised data dashboard, they’re enabling franchisees to benchmark performance, identify trends, and collaborate on solutions that lift profitability across the network.    Alison, with over two decades in the business, highlights the evolution of training programs, operational efficiencies, and technology adoption all while keeping the signature prime rib at the heart of the menu.   Hog's Breath offers a flexible ownership model, welcoming both hands-on operators and investors, supported by tailored franchise and manager training programs. Looking ahead, the brand is investing in tech integration, kitchen and roster management tools, and a bar-led revival to boost beverage sales and enhance the customer experience, positioning itself for sustainable growth in a competitive market.   0:00 Introduction 0:27 Hog's Breath challenges in recent years 1:42 Rolling out growth plans with a focus on unit economics and top-line sales performance 3:50 Using system-wide data and rankings to drive collaboration, problem-solving, and improved franchise profitability 6:22 Evolving menu and preparation methods while maintaining prime rib as the brand’s signature offering  8:32 Flexible training programs tailored to prior experience, ensuring franchise partners start strong 10:40 Overview of franchise entry costs and ongoing fee structure 14:35 Free six-week manager training program combining hands-on, online learning, and ongoing support 15:37 Consistent communication approach with both investors and owner-operators, focusing on the people-first principle 17:08 Future vision for Hog’s Breath with tech integration and a bar-led revival to boost beverage sales 19:32 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on; Spotify: https://tinyurl.com/cpv6cpzv Apple Podcasts: https://tinyurl.com/mu28sxm8 Amazon Music: https://tinyurl.com/4p835hed YouTube: https://youtu.be/27PkOWiSU8M