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Founders Unplugged is a web series capturing long-form conversations with founders, entrepreneurs and investors from all over the world.
Why Big Companies Can't Compete With Focused Startups w/ Vasilis Stoidis - Part Two
Founders Unplugged
43 minutes 10 seconds
4 months ago
Why Big Companies Can't Compete With Focused Startups w/ Vasilis Stoidis - Part Two
Sponsored by FounderCatalyst If you're raising capital in the UK, don't do it without them. 🎯 Get 5% off their services → https://2ly.link/1zDIJ
In Part Two of this conversation, Greg McCallum and Vasilis Stoidis, founder of 7L International, go beyond business tactics to explore the philosophy and responsibility of entrepreneurship.
From reframing legacy as responsibility to unpacking how startups should approach market targeting and feedback, this is a thoughtful and practical guide to building a business that matters—without losing your edge.
🎧 In this conversation:
The balance between self-care and societal contribution
Why focusing on value always beats chasing vanity
The pitfalls of vague messaging and spray-and-pray marketing
How to use early sales conversations to define your ICP
Why specificity is the growth hack no one talks about
The symbiotic relationship between sales, marketing, and product
How to create honest messaging without being off-putting
If you're navigating the messy middle of startup building, this one will help you reset and refocus.
