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Founders Unplugged is a web series capturing long-form conversations with founders, entrepreneurs and investors from all over the world.
The Startup Hiring Mistakes That Cost You Your Best People w/ Alper Yurder - Part Two
Founders Unplugged
50 minutes 30 seconds
3 months ago
The Startup Hiring Mistakes That Cost You Your Best People w/ Alper Yurder - Part Two
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The Truth About Startup Hiring: What Founders Get Wrong w/ Alper Yurder – Part Two
How do startups get hiring so wrong—so often?
In Part Two of this brutally honest conversation, Alper Yurder (founder of Forte, ex-Flowla) returns to explore why early-stage hiring fails, when AI hurts more than it helps, and what founders can do to build real sales leadership—without burning bridges.
🎧 In this episode:
Why AI can't replace human nuance in sales coaching
How over-automating demotivates reps
What early-stage founders get wrong about hiring
The danger of outsourcing core problems too soon
Building GTM teams around learning, not just equity
Pro bono work, fractional leaders & sustainable scaling
The human cost of broken promises in startup culture
This is a must-listen for any founder building a GTM engine, hiring their first sales lead, or trying to balance AI tools with real leadership.
