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Founders Unplugged is a web series capturing long-form conversations with founders, entrepreneurs and investors from all over the world.
The Founder's Mental Health Journey: Hector Hughes of Unplugged on Therapy, Business Growth and Digital Wellness - Part One
Founders Unplugged
54 minutes 52 seconds
4 months ago
The Founder's Mental Health Journey: Hector Hughes of Unplugged on Therapy, Business Growth and Digital Wellness - Part One
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Building a Business That Encourages Digital Detox w/ Hector Hughes of Unplugged – Part One
What if the key to building a successful brand… was encouraging people to do nothing?
In this episode, Greg McCallum sits down with Hector Hughes, co-founder of Unplugged, to unpack the story behind their fast-growing digital detox company—offering 3-day, off-grid cabin breaks without phones, Wi-Fi, or inboxes.
But this is more than a startup story.
They explore founder identity, mental health, the role of trauma in ambition, and why downtime might be the most underrated growth strategy for both founders and businesses.
🎧 In this conversation:
How Unplugged scaled from idea to 62 cabins
The role of consistent messaging in brand growth
Why doing less leads to better decision-making
Founders and emotional suppression: a quiet crisis
Pain, therapy, and ambition—how they connect
The hidden power of data-driven marketing and external expertise
If you're building a mission-led brand or navigating your own founder burnout, this one is for you.
