Phil Richards MBE spent 32 years at Tesco before life changed in 2017 with stage-four cancer. In this conversation we unpack how he reframed fear into action: the bathroom-mirror moment (“I’m not going to die today”), his three grounding questions (best, worst, reality), and his simple PROOF framework—Purpose, Resilience, Optimistic Reality, Objectives, Focus. We get practical: breaking the impossible into the “next rock,” living in the moment with family, training at 6 a.m. when motivation i...
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