In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. 

Things we discuss:

• What is Siddhi Capital?
• What is its investment Thesis?
• Pitfalls
  • Multipacks: 
    • When? 
    • Why? 
    • Implications?
  • Identifying your co-man and warehouse: 
    • Relationship capital. 
    • Preventing issues w/ thorough communication. 
    • Repairing vendor relations. 
  • When are brands ready to scale? 
    • digital/print cans
    • pros
    • cons
    • implications

Show Notes:

• Connect with Bruce on LinkedIn
• Connect with Vasa Martinez on LinkedIn
• Connect with Cody on LinkedIn 
• Check out Siddhi Capital
• Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok
• Shop Perfy on Amazon Prime

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here.