In this episode of Food Chained, Vasa interviews Fred Hart, founder of Hart Brands, discussing his journey from growing up in Hawaii to becoming a prominent figure in branding and design within the consumer goods industry. Fred shares insights from his agency experience, the importance of trade shows, and the evolving landscape of design trends. The conversation also touches on the significance of nostalgia in branding and the challenges faced by legacy brands. Fred offers valuable insights on agency selection and the crucial role of packaging in consumer engagement.

TAKEAWAYS:

• Fred Hart emphasizes the importance of learning from mistakes in a supportive environment.
• The design journey often starts from personal passions, such as sports and sneakers.
• Agency experience can accelerate learning and growth in the branding field.
• Independent consulting allows for flexibility and creativity in project work.
• Trade shows are vital for understanding industry trends and consumer behavior.
• Design trends are shifting towards more original and restrained aesthetics.
• Nostalgia plays a significant role in branding, but it must be balanced with modernity.
• Brands need to differentiate themselves in a crowded market to stand out.
• The importance of cohesive branding across all consumer touchpoints is critical.
• Legacy brands have opportunities for reinvention through strategic design.

CONNECT WITH US:

• Connect with Vasa on LinkedIn
• Connect with Fred on LinkedIn
• Perfy's website
• CPGSPN by Growthbuster, a CPG newsletter with a sports theme
• Check out Hart Brands

SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here.