sitting at davis street talking about how we feel about creative direction, wished i grabbed the beginning of this conversation as well, but you can imagine how that went. creative direction is control over every aspect, only certain people can do that. it's important to know if that's your trajectory, are you going towards that, do you want that? do you want to be excellent at a specific piece of the puzzle or do you want vision over the whole. neither is more important, every role is as important (maybe not true, but humility is key to all of this). are you willing to do your role? are you willing to let someone else take control? you need to understand business as well as have great intuition and creativity if you want to be a creative director. are you directing or managing? can you speak to the business man and the creative? can you communicate your ideas articulately?