In this profoundly honest conversation, Allan Dib, author of the #1 Amazon bestseller "The One Page Marketing Plan" (over 1 million copies sold worldwide), reveals the raw truth about his journey from a $300 net worth when he got married to building and exiting an 8-figure business. But this isn't just another success story - Allan shares the brutal reality of why money doesn't buy happiness and how he almost lost everything that mattered while winning in business. What makes Allan's approach revolutionary? While most entrepreneurs chase endless financial goals, constantly resetting the bar from $10K to $100K to more, Allan discovered the dangerous trap of "winning the battle but losing the war." His framework goes beyond traditional business advice to life design, revealing why he went from "dirty fuel" (desperation) to "clean fuel" (purpose) and how this shift transformed everything. Allan's methodology centers on systematic life design rather than just goal setting. Drawing from his friendship with James Clear (Atomic Habits), he breaks down how an amazing life starts with amazing days, and why treating your personal commitments with the same respect as client appointments changes everything. He reveals his daily system of 5-6 non-negotiables that, when executed consistently, compound into an extraordinary life. We explore his transformation from being 20-30kg overweight and health-deteriorating to working out 6 days a week, how discipline in one area affects all others, and why physical fitness literally made him more money. Allan shares the pivotal moment looking at a photo with his late father that sparked his complete life overhaul, moving from business success at the expense of everything else to holistic success. Discover why he believes passion follows success (not the other way around), how he "sends the elevator back down" through his work impacting millions globally, and why the books that come from lived experience are the most powerful. Allan reveals his three-note system for capturing ideas (stories, snippets, core content) and why he never faces a blank cursor when writing. Key Timestamps: 02:48 - From $300 net worth to 8-figures: "Rich is definitely better, but money doesn't buy happiness" 04:44 - The transition from "dirty fuel" to "clean fuel" and why desperation has diminishing returns 08:30 - Why he gets fan mail daily now vs. only complaints in his tech businesses 12:52 - The "Second Mountain" concept and why the journey creates who you are 21:22 - Designing his ideal life: remote work, no suits, office overlooking water 25:20 - Why "passion follows success" and the screw manufacturer who loves his business 35:37 - The health transformation: from 30kg overweight to 6-day workout routine 37:52 - The photo with his father that changed everything: "We looked friggin identical" 42:26 - His daily system: 5-6 things that make a great day, compounded into a great life Follow Allan Dib: Instagram: https://www.instagram.com/allandib Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1 Mark's Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/