Fitness Business Insights with Matt Robinson

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Fitness Business Insights with Matt Robinson

Matt Robinson

289 episodes

6 days ago

In this special episode of Fitness Business Insights with Matt Robinson, you’ll hear Matt featured as a guest on The Successful Personal Trainer Podcast (UK Edition), hosted by Jono Petrohilos. Together, they dive deep into Matt’s front-end offer system — the process he teaches fitness coaches to consistently attract better clients, reduce sales stress, and retain clients long-term. You’ll learn how this single system combines marketing, lead generation, and sales into one repeatable machin...

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Health & Fitness

All content for Fitness Business Insights with Matt Robinson is the property of Matt Robinson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this special episode of Fitness Business Insights with Matt Robinson, you’ll hear Matt featured as a guest on The Successful Personal Trainer Podcast (UK Edition), hosted by Jono Petrohilos. Together, they dive deep into Matt’s front-end offer system — the process he teaches fitness coaches to consistently attract better clients, reduce sales stress, and retain clients long-term. You’ll learn how this single system combines marketing, lead generation, and sales into one repeatable machin...

Show more...

Health & Fitness

Episodes (20/289)

Fitness Business Insights with Matt Robinson

Matt Gets Interviewed About One of His Key Systems

In this special episode of Fitness Business Insights with Matt Robinson, you’ll hear Matt featured as a guest on The Successful Personal Trainer Podcast (UK Edition), hosted by Jono Petrohilos. Together, they dive deep into Matt’s front-end offer system — the process he teaches fitness coaches to consistently attract better clients, reduce sales stress, and retain clients long-term. You’ll learn how this single system combines marketing, lead generation, and sales into one repeatable machin...

6 days ago

39 minutes

Fitness Business Insights with Matt Robinson

The Accountability Illusion: Why Most Coaches Get It Wrong

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack the accountability illusion. A trap that many coaches fall into when they confuse tracking with real coaching. You’ll learn how to shift from passive check-ins to proactive coaching, why softening standards damages long-term results, and how to scale accountability without burning yourself out. Plus, I share the exact five-step Accountability Loop I use with clients and how it impacts retention and referrals in a...

1 week ago

27 minutes

Fitness Business Insights with Matt Robinson

Nail Tough Client Conversations (Without Losing Business)

Coaching Reframe for Fewer Client Headaches 🎙️ Episode Summary In this episode of Fitness Business Insights with Matt Robinson, I unpack a simple yet powerful coaching reframe that can save you from unnecessary stress, awkward conversations, and client confusion. Whether you’re dealing with late clients, non-adherence, or those who subtly disrespect your boundaries, this episode gives you the tools to address it with confidence and clarity (without damaging the relationship). This is a must...

2 weeks ago

31 minutes

Fitness Business Insights with Matt Robinson

This Positive Behaviour Is Ruining Your Progress

In this episode of Fitness Insights, Matt challenges one of the industry’s most accepted beliefs: that more learning automatically leads to more progress. If you’ve ever found yourself endlessly consuming courses, books, podcasts or YouTube videos—yet still feel stuck—this one’s for you. Matt unpacks the sneaky ways learning can become a form of procrastination and shares a practical, refreshing approach to get better results faster. You’ll learn: The real difference between learning an...

3 weeks ago

34 minutes

Fitness Business Insights with Matt Robinson

The 7/11/4 Framework for Getting In-Person & Online Clients

If you’re posting on social media regularly but still struggling to turn followers into paying clients, this episode will shift your entire approach. In this episode of Fitness Insights, Matt Robinson breaks down the real purpose behind your social media content and introduces the 7/11/4 framework—a simple but powerful model that explains how trust is actually built online. You’ll learn: Why valuable content isn’t always enoughWhat your audience needs to see, hear, and feel before they buyH...

1 month ago

47 minutes

Fitness Business Insights with Matt Robinson

Think Better. Solve Faster. Grow Smarter.

Every successful business owner eventually realises it’s not just about having the right answer, it’s about having the right way of thinking. In this powerful episode of Fitness Insights, Matt Robinson shares two universal principles that will expand your thinking and make you a better problem solver. For your business, your clients, and even your personal life. You’ll discover: > Why most people get stuck waiting for perfect answers > How “latticework thinking” unlocks creative, huma...

1 month ago

36 minutes

Fitness Business Insights with Matt Robinson

The 5-Part Formula for Fitness Business Growth

When you’re aiming for big business growth but don’t know where to place your energy, it’s easy to spin your wheels. In this episode of Fitness Insights, Matt Robinson simplifies the chaos with 5 key focus areas that every fitness business owner needs to prioritize for steady, sustainable growth. If you’ve ever thought: “What should I be working on right now?” “How do I avoid wasting time on the wrong stuff?” “What’s actually going to grow my business long-term?” …this is your roadmap. ...

1 month ago

38 minutes

Fitness Business Insights with Matt Robinson

3 Moves to Make When Business Slows Down

Every fitness business goes through quieter periods—but the coaches who grow long-term are the ones who know how to use that time wisely. In this episode of Fitness Insights, Matt Robinson shares 3 smart focus areas to help you stay productive, motivated, and moving forward when client numbers drop. Whether it’s summer holidays, unexpected cancellations, or just a slower season, this episode shows you how to: ✅ Recharge without losing momentum ✅ Refresh your lead generation approach ✅ Stren...

1 month ago

19 minutes

Fitness Business Insights with Matt Robinson

How to Build a Business That Actually Works for You

In this episode of Fitness Insights, Matt Robinson connects the dots between five powerful principles that have shaped how top fitness professionals grow, scale, and future-proof their businesses. These aren’t just standalone strategies—they form a decision-making framework designed to help you think more clearly, act more intentionally, and build a fitness business that actually fits your version of success. If you’ve ever felt like you’re collecting good ideas but struggling to apply them—o...

2 months ago

37 minutes

Fitness Business Insights with Matt Robinson

Add £1,000+ Recurring Revenue—Step by Step

Want to add an extra £1,000+ per month in recurring revenue to your fitness business—without burning out or guessing your way through it? In this episode of Fitness Insights, Matt Robinson lays out the exact system he’s used to help dozens of in-person fitness coaches unlock reliable, consistent income growth. You’ll learn how to: ✅ Make the shift from one-off sales to a recurring revenue model ✅ Spot (and fix) the hidden gaps in your offer, pricing, and delivery ✅ Build a simple fr...

2 months ago

51 minutes

Fitness Business Insights with Matt Robinson

The Marketing Trap That’s Killing Your Business

Are you stuck in the marketing grind—posting content, running promotions, offering free tasters—but still not getting the results you want? You’re not alone. In this episode of Fitness Insights, Matt Robinson breaks down the marketing mindset that’s holding most coaches back and reveals how to shift from scattered, short-term tactics to a sustainable, long-term marketing strategy that actually brings in high-quality leads. Learn how to think about your marketing like a macrocycle—just l...

2 months ago

27 minutes

Fitness Business Insights with Matt Robinson

The Only Shortcut That Actually Works

Everyone’s in a rush—but what if your need for speed is exactly what’s holding you back? In this episode of Fitness Insights, Matt Robinson breaks down the hidden trap most coaches fall into: chasing shortcuts that skip the real learning. He explains why true growth doesn’t come from hacks or blueprints, but from acquiring the knowledge, skills, and insight you actually need to solve problems for good. If you’re tired of starting over, spinning your wheels, or copying others without knowing...

2 months ago

18 minutes

Fitness Business Insights with Matt Robinson

3 Ways AI Will Disrupt The Fitness Industry

AI isn’t coming—it’s already here. In this episode of Fitness Insights, Matt Robinson breaks down three major ways AI is set to disrupt the fitness industry—and what smart coaches can do to stay ahead. From falling client trust, to the evolving role of the coach, to rising competition from apps and trackers, Matt reveals how to use AI as your ally, not your replacement. Learn how to future-proof your fitness business by doubling down on the one thing AI can’t replicate: human connecti...

3 months ago

35 minutes

Fitness Business Insights with Matt Robinson

Should You Charge for Check-Ins?

How should you price your personal training service—especially when other coaches around you are charging differently? In this episode of Fitness Insights, Matt Robinson unpacks a common pricing dilemma and explains why charging for “extras” like check-ins, programs, and nutrition advice isn’t optional—it’s essential. You’ll learn how to price your service based on your ideal client, why all-in-one packaging beats bolt-ons, and how to confidently position your offer regardless...

3 months ago

22 minutes

Fitness Business Insights with Matt Robinson

How to Thrive in a Cost of Living Crisis

Is the cost of living crisis holding your fitness business back? In this episode of Fitness Insights, Matt Robinson explores how to grow—even thrive—during tough economic times. Drawing from experience launching his PT business post-2008 recession, Matt shares why people still spend, how their buying psychology shifts, and how you can adapt your messaging, pricing, and service model to meet them where they are. If you’ve been wondering how to market, sell, or grow during uncertain times, this...

3 months ago

34 minutes

Fitness Business Insights with Matt Robinson

Stuck? This Shift Changes Everything

Feeling stuck in your fitness business—even though you’re fully booked? You’re not alone. In this episode of Fitness Insights, Matt dives into the common “growth ceiling” many PTs hit after they’ve built a solid client base. Discover why the one-to-one model might be holding you back, and learn the mindset shift that opens the door to more income, more impact, and more freedom. Matt unpacks practical examples of what comes after you’re fully booked—like semi-private, group coachin...

3 months ago

38 minutes

Fitness Business Insights with Matt Robinson

The 3 Stages of Fitness Business Growth

In this episode of Fitness Insights, Matt breaks down the 3 essential stages of fitness business growth—and why trying to copy your favourite mentor’s current model might be holding you back. Using “time off” as a practical example, he unpacks how your goals and business setup must evolve as you go from hustle mode to stability, and eventually to true freedom. Learn how to optimise for the stage you’re in right now—and why recognising that stage is the key to building a high p...

3 months ago

39 minutes

Fitness Business Insights with Matt Robinson

My Journey from Fitness Business Struggles to Success

In this episode, I open up about my personal journey in the fitness industry—from my uncertain beginnings right after university to the breakthrough moments that transformed my career. I share the highs, the lows, the lessons learned along the way, and the key turning points that not only built my business but also shaped who I am today. Whether you’re just starting out or looking for inspiration to push through tough times, this episode is packed with real-life insights and act...

4 months ago

43 minutes

Fitness Business Insights with Matt Robinson

Why People Aren't Buying: Unlocking the Buyer’s Journey

In this episode of Fitness Insights, host Matt Robinson dives deep into the buyer’s journey and reveals how strategic content and digital assets can turn curious prospects into loyal clients. Learn how to make your audience problem aware, guide them through consideration, and create the perfect conversion mechanism—all while building a high profit, low stress fitness business. Tune in to unlock the secrets to more buyers and transform your marketing game! --------- To catch all episod...

4 months ago

34 minutes

Fitness Business Insights with Matt Robinson

9 No-Brainer (FREE) Lead Gen Opportunities

In this episode of Fitness Insights, host Matt Robinson reveals nine no-brainer lead generation strategies that you can use every month to keep your fitness business thriving. Learn how to optimise your Google profile, harness the power of local Facebook groups, leverage client testimonials, and build a robust marketing ecosystem—all simple, free tactics that deliver steady, quality leads. Tune in and discover the monthly blueprint that makes lead gen a breeze! --------- To ...

4 months ago

32 minutes