The Missing Piece in Your Gym’s Marketing Strategy If you're a gym owner, you know the struggle—you’re great at coaching, but marketing? That’s a different game. In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients. Many gym owners fall into the trap of: Posting generic fitness tips that don’t speak to their ideal audience.Only promoting offers, which builds no trust with potential clients.Using bulk content services ...
All content for Fitness Business Freedom is the property of Fitness Business Freedom and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Missing Piece in Your Gym’s Marketing Strategy If you're a gym owner, you know the struggle—you’re great at coaching, but marketing? That’s a different game. In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients. Many gym owners fall into the trap of: Posting generic fitness tips that don’t speak to their ideal audience.Only promoting offers, which builds no trust with potential clients.Using bulk content services ...
The Missing Piece in Your Gym’s Marketing Strategy If you're a gym owner, you know the struggle—you’re great at coaching, but marketing? That’s a different game. In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients. Many gym owners fall into the trap of: Posting generic fitness tips that don’t speak to their ideal audience.Only promoting offers, which builds no trust with potential clients.Using bulk content services ...
From Maximum Security Prison to Building One of America’s Most Successful Small Gyms What does it take to turn obstacles into opportunities and build a thriving fitness business? On this episode of the Fitness Business Freedom Show, we sit down with Siavash Fashi, CEO & Founder of SIXPAX Gym—one of the most successful small gyms in America. Siavash’s journey is nothing short of inspirational: 💥 Battled cancer and came out stronger 💥 Spent a year in maximum security prison 💥 Overcame the g...
Rick Opton: Owner of Loggerhead Fitness Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores. We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym. In this episode, we sit down with Rick, the accomplished owner of Loggerhead Fitness and a seasoned sales executive who took over t...
Ben Ludwig: President of D1 Training Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores. We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym. Today's episode we have Ben Ludwig joining us. He is currently President of D1 Training 45 Sports Division. Ben, has extensive e...
Robert Rudder: President of Crunch Fitness Michigan Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores. We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym. Today's episode we have Robert Rudder joining us. He is currently President of Crunch Fitness Michigan. Robert has buil...
We are getting ready to kick off season 4 and I just wanted to share a quick recording on what to expect from this upcoming season. First episode of the season launches 1/16/25! About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frn...
State of The Union - The Path Forward So this is going to be a little bit of a different episode for us. As myself and FR founder Nick Berry come together to discuss: - Origins of FR - Current state of FR - Future vision for FR Not only is this episode going to bring into the journey FR has taken over the past 18 years, but you will walk away with some insights that can help shift how you show up in your business. More About Nick Berry: 🔗 Nick's Official Website 🔗 The Business Owner's Jo...
Mastering Social Media Metrics Social media can be a great toll in building an audience, connecting and of course driving new potential clients into your facility. But it also can easily be a time suck with little to nothing to show for your efforts. The difference? Having a strategy and actually tracking the right metrics so your actions are strategic. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do...
Are you overpaying this tax? There are some taxes that should be minimized or never paid at all. In this episode I break down what this tax is, and how to avoid it. You have a lot more control over this then you think. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Busin...
How To Sell More Gym Memberships So many have this perception is about selling, that it is a combination of being smooth with your words and have the ability to manipulate. Sure, if you goal is to have a lot of un-happy people. But selling is really about having a real conversation to uncover what is needed to help the person make the best decsion. So let get rid of the "script" and use this simple framework I outline in this episode instead to bring back authentic selling.&nb...
Richard Politano: Building Success through Youtube Today we have the pleasure to speak with the author of The Untold Secrets of Bodybuilding, a student of Bob Gruskin (who was the original training guru) and Founder of Championship Muscle YouTube Channel Safe to say our guest today has been around the block and has put in his time to get to where he is today. In this episode Richard will be breaking down how he has built momentum on Youtube with a fitness brand. He pulls back the curtain to...
Do you know the right lead channel? How are you making decision around this or are you jumpiong on the latest fad or shiny object? If you want to end your lead generation concerns for good you have to be able to understand how to build the right acquisition systems. Then know what channel and approach will strengthen your brand not ruin it. The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that...
Understanding Where To Place Focus This is crucial with navigating challenges or maintaining growth. What you choose to focus on will affect that. In this episode I am sharing an interaction with a Gym owner that highlighted a common situation most go through, but where you decide to place your focus will create drastically different outcomes. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next...
Going From Trainer To Manager To Owner When it comes to building not only a business that lasts but one that provides time and financial freedom it requires you to elevate from Trainer to Owner. Just because your name is on the Articles of Organization doesn't mean you are truly an owner. A true owner isn't needed in the day to day. You over see and guide instead. To do that there are a series of skills you have to develop along the way. The Needs Assessment: The Free Assessment tha...
26 Tips To Boost Your Email Newsletter If you are not using a newsletter or underusing your newsletter you may want to rethink that. To have longevity your cost to acquire new members has to managed and one way to do that is through owned media sources like email lists. Where you have control of the source and don't have to "rent" for attention. Like you would for ads. Here are simple tips to maximize your list and make sure you newsletter is effective. The Needs Assessment: The ...
The Art Of Responding To Reviews Addressing reviews both positive and negative are critical if you care about controlling the narrative around your business. Which you should. It is your time to show how you value customer service and professionalism. Two important aspects people look for when checking out reviews prior to reaching out. In this episode we walk you through how to navigate both positive and negative reviews to always spin them into positive momentum. The Needs...
David Lyons: How Applying The Right Focus Leads To Success Today we have the pleasure to speak with a Fitness hall of Fame Inductee, Founder of Optimal body that has shaped lives all over the world that are battling with MS to live stronger and regain control of their bodies. And it doesn't stop there he has been featured in all the top News publications, recognized as a top 100 health professional, leading to being presented with numerous prestigious awards in the health and fitness space....
Optimizing 3 Crucial Fitness Business Systems When it comes to growth the lowest hanging fruit is often to look within first. It is pretty likely you are leaving revenue sitting on the table by not optimizing certain systems. Most just focus on adding more leads or locations. Which are great. But they work a lot better whn your foundation is optimized. Increase your revenue and take home pay by focusing on these three systems. The Needs Assessment: The Free Assessment that Gy...
Getting More Google Reviews Google reviews are still King when it comes to boosting local online presence. It is most likely the first area they see when searching for local gyms or fitness facilities. Who do you think is going to get more click throughs and calls? The Gym with 10 reviews or the Gym with 100+ reviews? The answer should be pretty obvious. In this quick episode we walk you through strategic points to consistently make sure you not only get a good review but they actua...
Gym Owner Without The Right Support Is Dangerous If you don't surround yourself you are putting your entire business at risk. To think you will never have an emotional response or irrational thought or get caught up in some flashy strategy is foolish. You will. But, what keeps the best grounded is having the right mentors and advisors around them to challenge and help vet our thoughts and actions. In this episode I share a story of a gym owner that didn't have this support system and how i...
The Missing Piece in Your Gym’s Marketing Strategy If you're a gym owner, you know the struggle—you’re great at coaching, but marketing? That’s a different game. In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients. Many gym owners fall into the trap of: Posting generic fitness tips that don’t speak to their ideal audience.Only promoting offers, which builds no trust with potential clients.Using bulk content services ...
