This episode from First Direct explains geoframing, a marketing technique using historical mobile device location data to target ads. It differs from geotargeting by focusing on past behavior rather than real-time location, requiring user opt-in.
The episode details how geoframing works, its ethical considerations, and its impact on consumer behavior, providing case studies and best practices for implementation. Finally, it explores future trends, including AI integration and predictive analytics.
Read more on Geoframing here.