Geoframing and Identity Graphs in Marketing

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First Direct - The Deep Dive

First Direct

17 episodes

4 days ago

Dive into the world of marketing with First Direct. We simplify complex strategies, share actionable tips, and provide insights to help business owners make smarter decisions and drive growth. From breaking down the latest trends to exploring proven techniques, we empower you with the tools to navigate the ever-changing marketing landscape. Founded in 2005, First Direct is a data-driven marketing agency specializing in Mar-Tech and Ad-Tech solutions with a full-service in-house team. Join us to uncover the secrets behind marketing that works!

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Marketing

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Geoframing and Identity Graphs in Marketing

First Direct - The Deep Dive

12 minutes 25 seconds

9 months ago

Geoframing and Identity Graphs in Marketing

We dive into geoframing and identity graphs. Explaining how Geoframing uses location data to target customers who have been near specific places, while identity graphs combine various data points to create comprehensive customer profiles.

We explain how to implement both techniques, emphasizing their integration for personalized marketing campaigns. We also stresses the importance of ethical data handling and privacy compliance.