Geoframing 101 : Target Customers in Retail

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First Direct - The Deep Dive

First Direct

17 episodes

4 days ago

Dive into the world of marketing with First Direct. We simplify complex strategies, share actionable tips, and provide insights to help business owners make smarter decisions and drive growth. From breaking down the latest trends to exploring proven techniques, we empower you with the tools to navigate the ever-changing marketing landscape. Founded in 2005, First Direct is a data-driven marketing agency specializing in Mar-Tech and Ad-Tech solutions with a full-service in-house team. Join us to uncover the secrets behind marketing that works!

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Marketing

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Geoframing 101 : Target Customers in Retail

First Direct - The Deep Dive

18 minutes 21 seconds

9 months ago

Geoframing 101 : Target Customers in Retail

This episode from First Direct explains geoframing, a precise location-based marketing technology that surpasses traditional geotargeting.

We detail geoframing's benefits for retailers, such as enhanced customer engagement and increased sales through personalized mobile advertisements.

We provide strategies for implementing geoframing, including data analysis and integration with other marketing channels, and offers case studies illustrating successful campaigns and common pitfalls. Finally, we explore future trends in geoframing, focusing on AI integration and privacy-focused solutions.