Unlocking the Power of Influencer Marketing with Georgia Goodwin of Digital Voices

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Fireside with Founders & Leaders

rmg digital

146 episodes

6 days ago

In this podcast, we talk to some of the greatest founders and leaders about their journey to where they are as well as discuss their companies and many other subjects depending on the guest. We are aiming to create meaningful content that everyone can get value from. We hope you enjoy 😁

Entrepreneurship

Business

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Entrepreneurship

Business

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Unlocking the Power of Influencer Marketing with Georgia Goodwin of Digital Voices

Fireside with Founders & Leaders

38 minutes 7 seconds

7 months ago

Unlocking the Power of Influencer Marketing with Georgia Goodwin of Digital Voices

Summary:

In this conversation, Rupert discusses the intricacies of influencer marketing with Georgia, the founder of Digital Voices. They explore the evolution of influencer marketing, the importance of data-driven strategies, and the role of empathy in leadership. Georgia shares her journey from traditional advertising to leading an independent agency, emphasizing the need for authenticity in influencer partnerships and the impact of female leadership in the industry.

Chapters:

00:00 Introduction to Digital Voices and Influencer Marketing

18:43 Understanding Influencer Dynamics

25:22 Data-Driven Approach in Influencer Marketing

31:36 The Power of Influencer Marketing

33:26 B2B Influencer Marketing Strategies

36:46 Content Strategy: Long Form vs Short Form