#25: Shifting from B2B to B2C Marketing Amongst COVID with Mike Arnold from FloWater

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Finding Your Niche

Jake Kranz

28 episodes

4 days ago

Welcome to Finding Your Niche, hosted by Willow Creek Media’s founder Jake Kranz. On this podcast you’ll find a mix of interviews and monologues centered around two things: 1. What business leaders have done to find their personal niche’s in life. 2. What companies do to gain access to and activate their target audiences.

Marketing

Business

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All content for Finding Your Niche is the property of Jake Kranz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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#25: Shifting from B2B to B2C Marketing Amongst COVID with Mike Arnold from FloWater

Finding Your Niche

38 minutes 57 seconds

4 years ago

#25: Shifting from B2B to B2C Marketing Amongst COVID with Mike Arnold from FloWater

In today’s episode of Finding Your Niche, I shared a conversation with Mike Arnold, the CMO of Flo Water, a brand on a mission to share clean, cool water with everyone across the United States.

In the show we primarily discuss what Flo Water is and how its marketing strategy has shifted away from B2B and towards B2C because of COVID-19.

To get in touch with Mike you can do so below:

Mike's LinkedIn: https://www.linkedin.com/in/mike-s-arnold/

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Our

Website: Willowcreekmedia.com

Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181