#18: Developing, Deploying, and Tracking a Marketing Strategy with Serial CMO Mark Lewis

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Finding Your Niche

Jake Kranz

28 episodes

3 days ago

Welcome to Finding Your Niche, hosted by Willow Creek Media’s founder Jake Kranz. On this podcast you’ll find a mix of interviews and monologues centered around two things: 1. What business leaders have done to find their personal niche’s in life. 2. What companies do to gain access to and activate their target audiences.

Marketing

Business

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All content for Finding Your Niche is the property of Jake Kranz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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#18: Developing, Deploying, and Tracking a Marketing Strategy with Serial CMO Mark Lewis

Finding Your Niche

38 minutes 51 seconds

5 years ago

#18: Developing, Deploying, and Tracking a Marketing Strategy with Serial CMO Mark Lewis

In today’s episode of Finding Your Niche, I shared a conversation with Mark Lewis, a multi-company CMO that was most recently at Tres Agaves, a Tequila company based out of California.

Mark is an incredibly experienced marketer having overseen analytics and marketing for brands such as Mitsubishi Motors, Blue Shield of California, NBA 2k, Premier Protein, adn several others.

In today’s episode, we shared a conversation about what truly goes into a company’s marketing strategy and what can be measured to ensure it’s successful.

Thanks for listening and I hope you enjoy.

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Mark’s LinkedIn: https://www.linkedin.com/in/sfmarklewis/

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Our Website: Willowcreekmedia.com

Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/