In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, sits down with Alli Fisher to talk about her plans to launch an online fitness coaching company from scratch.

Plot twist though, she’s married to a fitness business coach and has spent time working with him in that business. But ultimately, her passion pulled her towards launching the fitness business and she takes us through her journey of how she plans to get her first few clients.

And of course, no conversation is complete on here without talking about her definition of wealth and goals of building a lifestyle business.

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00:00 Introduction and Guest Overview

00:57 Alli's Journey to EmpowerHer Fitness

01:52 Transition from Business Coaching to Fitness Coaching

05:42 Marketing and Sales Strategies

11:29 Challenges and Initial Success

19:57 Balancing Business and Personal Life

29:36 Authenticity in Coaching and Marketing

32:53 Conclusion and Final Thoughts