Flower farming is full of beauty, but turning that beauty into a profitable business takes strategy. In this episode, Lennie Larkin breaks down the real numbers behind a thriving flower farm, from understanding profit margins and valuing your time to pricing, marketing, and knowing when to pivot. You’ll learn practical, down-to-earth tips for making smart money decisions, avoiding common pricing traps, and building a farm that not only blooms but lasts. Whether you’re dreaming of your first acre or refining your current systems, this conversation is your roadmap to a more sustainable and rewarding flower business.
Mentions
Lennie's Upcoming Event (Nov 2025): Sell Your Flowers Summit
Lennie’s Instagram: flowerfarming.forprofit
Lennie's online course: Profitable Flower Farming
Field & Garden #362: "What's Your Problem?" Mentorship Roundtable
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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!