Abby Glassenberg of the Craft Industry Alliance joins me to discuss how micro business owners can take advantage of industry trade shows and what tips and tricks they can use to make the most of their time and energy.
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Helpful resources:
In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective.
Connect with Sarah:
Other things mentioned:
Newsletter Provider:
Even if you don't find newsletters intimidating, writing them can be a world of their own. In this episode, I'm sharing some of my top/favorite tips for writing a newsletter that actually gets opened (and hopefully will convert!).
Past Episodes Mentioned:
Newsletter Providers Mentioned:
AI Bots Mentioned:
Other Links Mentioned:
Join the Fiber Business Collective
(I mentioned a workshop hosted by Eli Trier - you can check her out here if you'd like to learn more about what she teaches)
Big statement, huh? I'm diving into why I think we actually knit and how we can use that information to tap into our audiences when marketing.
Links mentioned in this episode:
Julie has been a trendwatcher for years and has created her own trend reports in 2022 and 2023 for fiber artists. Today we're talking about how trends work, why they matter, and how you can incorporate them into your work in the fiber arts industry.
Connect with Julie:
Other links mentioned in this episode:
It's not black & white. So, let's talk about it.
Connect with Lily:
Other links mentioned in this episode:
Emily’s website: www.woolandpalette.com Emily’s Instagram: www.instagram.com/wool.and.palette Emily’s guide on Color Theory: Going Beyond the Rainbow
Links mentioned in this episode:
Stacy & I work through the general loathing of social media, figuring out where her people are, and how to build her newsletter.
Connect with Stacy:
Join the Fiber Business Collective.
This week's episode is supported by White Rose Fiber Company.
Danielle from the Merriweather Council & I discuss all the fun things like star seller, whether you should really leave Etsy once you’re established, and our favorite Backstreet Boys.
This episode's supporter is the Knitting Witchling:
Don’t think of it as selling - think of it as inviting your customers to spend time with you in your business “home”.
Join the Fiber Business Collective for access to my signature marketing course, Homecoming.
This episode is supported by Emily C Gilles:
Emily Wool of Emily Ruth Prints and I talk about content ideation, repurposing, and dive deep into ways a newsletter can successfully function in a business.
Connect with Emily:
This episode was supported by The Knitting Witchling:
Learn more about Your Epic Business.
I talk to Eli today about her journey as a neurodivergent business owner, making relationship marketing work for you, and being okay with not doing things the way you’ve been told to.
Connect with Eli:
When it comes to starting a business, there are so many options for tools and apps. If you're starting from scratch and you've got minimal income to invest, where should you be focusing your energies? Today, we're talking about just that.
Today's episode was sponsored by tech editor and consultant, Kristina McGrath:
Payment systems:
Online storefronts & websites:
Free newsletter options
SEO Tools:
Abby was initially not a fan of ideal customer work. Today, we work together to discuss how she can utilize the ideal customer profile as a tool in her business to help her focus her marketing efforts.
Connect with Abby:
This episode was originally aired in February 2021.
Links mentioned in this episode:
I think you and I both know that I'm going to say "yes, you need an ideal customer". But I promise that I have very good reasons for believing this. Today we are tackling why you need one, how to start one, if you can have more than one, and how much detail your profile needs to have.
This episode is supported by tech editor, Jenna Sargent.
Jenna's Website
Jenna's Instagram
Additionally, if you are interested in private coaching, you can book with me at www.anastasiacreates.co. If you are interested in learning more about the Fiber Business Collective, you can check that out at www.fiberbusinesscollective.com.
You hear it all the time - "you need to have a 'why'". Really? Sorry, but yes, really. Today, I'm going to walk you through the two types of why's you need to have nailed down and some ways of finding those.
This episode was supported by:
Emily Wool of Emily Ruth Prints
Asia of Yarn Fixation
Resources mentioned:
The reality is that most of us tend to fall into our businesses or throw them together a little haphazardly... instead of having a plan. While this is common, it's not recommended. Today, I'm going through the six primary questions you should be asking yourself before you start your business. Don't worry if you've already started one - it's never too late to reassess where you're at!
This episode was sponsored by Aimee Sher Makes
Aimee's Website
Aimee's Instagram
Book Recommendation: Validating Product Ideas Through Lean User Research
Want to sponsor a podcast episode? Get more information here.
If you're ready to book some personalized help or join the Fiber Business Collective, head to https://www.anastasiacreates.co.