In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
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In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
The Rise of the Go-To-Market Officer with Kerry Curran
Female Fractionals
31 minutes
4 months ago
The Rise of the Go-To-Market Officer with Kerry Curran
In this episode of Female Fractionals, Amanda Nizzere sits down with Kerry Curran—a seasoned marketing executive, founder of Revenue Based Marketing Advisors, and host of the Revenue Boost podcast—for a conversation that redefines what it means to be a fractional leader today. Kerry shares how she transitioned from traditional agency roles to becoming a sought-after fractional Chief Growth Marketing Officer. Together, they explore the evolution of the fractional CMO beyond interim roles or co...
Female Fractionals
In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
