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Female Fractionals
Amanda Nizzere
22 episodes
3 days ago
In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
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Entrepreneurship
Business,
Careers
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All content for Female Fractionals is the property of Amanda Nizzere and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
Show more...
Entrepreneurship
Business,
Careers
Episodes (20/22)
Female Fractionals
Hiring a Fractional CMO? Watch This First | Re-Broadcast with Natalie Swan
In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
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3 days ago
36 minutes

Female Fractionals
How Erin Coupe Turned Burnout into a Calling (Rebroadcast)
In this powerful rebroadcast episode, host Amanda Nizzere welcomes Erin Coupe—founder of Authentically EC, transformational speaker, and mindset coach—to share her extraordinary journey from burnout in high-powered corporate roles to building a soul-aligned business. After nearly two decades in global companies like Goldman Sachs and CBRE, Erin hit a turning point. She transitioned from defining herself by job titles to rediscovering her true identity. Erin shares how childhood adversity sha...
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1 week ago
31 minutes

Female Fractionals
From C-Suite to Startup: How Brooke Skinner Ricketts Built a Career Acceleration Empire
🎙️ Rebroadcast: Episode 3 In this inspiring rebroadcast, host Amanda Nizzere sits down with Brooke Skinner Ricketts, CEO of Beyond Barriers—a career acceleration platform with a mission to give every professional the tools they need to realize their full potential. Brooke's journey is anything but linear. From aspiring documentary filmmaker to waitress to accidentally landing in account planning, she climbed the corporate ladder to C-suite roles at Twitter, Cars.com, and more—before taking th...
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2 weeks ago
31 minutes

Female Fractionals
AI Toolkit for Fractional Executives (Rebroadcast with Crys Black)
We’re bringing back one of our most popular episodes—because the insights are just that good. What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency. In this rebroadcast of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and even build an AI-powered digital twin to ma...
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1 month ago
28 minutes

Female Fractionals
Leadership Lessons with Kristi Gaudioso: From Microsoft to Fractional CRO
📢 Welcome (Back) to Female Fractionals! The biweekly podcast for successful female fractional executives—and those ready to take the leap. Hosted by Amanda Nizzere, each episode brings you actionable lessons and inspiration from thriving fractional leaders and experts. ✨ Standout Conversation Revisited: We’re revisiting one of our most impactful episodes with Kristi Gaudioso, fractional sales leader and founder of Luminate Consulting Services. With over 25 years of experience driving sales ...
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1 month ago
32 minutes

Female Fractionals
Sarena Diamond on Building a Thriving Consulting Business
In this episode of Female Fractionals, host Amanda Nizzere sits down with Sarena Diamond, CEO and founder of Diamond Solutions Group. After three decades in leadership roles at Accenture, Pepsi, and IBM, Sarena transitioned into the fractional world—where she now helps organizations navigate transformation and change management. Sarena shares her journey from corporate executive to fractional consultant, including: How she grew her business over the past three and a half yearsWhy talent...
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2 months ago
29 minutes

Female Fractionals
Balancing Bold Strategy & Smart Systems with Katherine Lehman, Fractional CMO
In this episode of Female Fractionals, host Amanda Nizzere welcomes Katherine Lehman—fractional CMO, advisor, entrepreneur, and founder of KT Creativity. Katherine shares her winding journey from graphic design to revenue marketing, revealing how she’s built a thriving business by blending creative storytelling with analytical precision. Katherine opens up about: Why niching by skillset (not industry) gave her an early advantage The real difference between consultants, advisors, and true fra...
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2 months ago
31 minutes

Female Fractionals
From Scrappy Brand Manager to Strategic Fractional CMO with Natalie Swan
In this episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractional, and wh...
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3 months ago
35 minutes

Female Fractionals
Ep. 14: How to Niche Down and Make Your Thinking Visible with Wes Wheless
Struggling to define your niche or articulate your unique value as a fractional executive? In this episode, Amanda Nizzere sits down with Wes Wheless, founder of Develop My IP, to explore the mindset, methods, and marketing magic behind positioning yourself powerfully in a crowded consulting space. Wes, a self-described “boomerang consultant,” shares how his journey from BCG to Reforge to solo IP strategist helped him discover the power of niching down and creating “intellectual headshots” — ...
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3 months ago
29 minutes

Female Fractionals
The Rise of the Go-To-Market Officer with Kerry Curran
In this episode of Female Fractionals, Amanda Nizzere sits down with Kerry Curran—a seasoned marketing executive, founder of Revenue Based Marketing Advisors, and host of the Revenue Boost podcast—for a conversation that redefines what it means to be a fractional leader today. Kerry shares how she transitioned from traditional agency roles to becoming a sought-after fractional Chief Growth Marketing Officer. Together, they explore the evolution of the fractional CMO beyond interim roles or co...
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4 months ago
31 minutes

Female Fractionals
Ep. 12: How Beth Wanner is Redefining Parental Leave With Mother Cover
In this powerful episode, Amanda sits down with Beth Wanner, a seasoned marketing executive and the founder of Mother Cover—an innovative agency providing interim and fractional CMO coverage during parental and personal leave. Beth shares her deeply personal and professional journey through infertility, layoffs, discrimination, and ultimately entrepreneurship. Her story highlights the often unspoken challenges women face in high-level careers when starting or expanding a family. We dive into:...
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4 months ago
25 minutes

Female Fractionals
Ep. 10: SEO in the Age of AI: Insights from Peter Bender
In this episode of Female Fractionals, Amanda sits down with digital strategist Peter Bender, founder of Sitelogic, to talk about what every fractional executive needs to know about organic search in 2025. They explore the future of SEO, the rise of LLMs, and why your website is still your most valuable digital asset. You’ll learn: Why SEO is still relevant—and how to niche down effectivelyPractical tools (free & paid) for keyword research and trend spottingHow LLMs like ChatGPT are shift...
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5 months ago
22 minutes

Female Fractionals
Ep. 09: Fractional Finance 101 with Rebecca Blankenship
Is the money management side of your fractional business stressing you out? You’re not alone. In this episode, fractional CFO Rebecca Blankenship joins Amanda to break down the top 5 financial questions fractional leaders ask her most. From S Corp timing to how to pay yourself (without triggering red flags), cash flow vs. P&L, sales tax surprises, and profit margin benchmarks—this conversation is packed with practical, approachable advice for fractionals at any stage. Whether you’re brand...
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5 months ago
45 minutes

Female Fractionals
Ep. 8: Michael Lopez, LinkedIn Top Voice and best-selling author of "Change: Six Science-Backed Strategies to Transform Your Brain, Body, and Behavior"
In this episode of Female Fractionals, host Amanda Nizzere sits down with Michael Lopez — author, speaker, and transformational consultant — to break down what it really takes to embrace change, especially as a fractional executive or aspiring entrepreneur. Michael shares insights from his new book, Change Six: Science-Backed Strategies to Transform Your Brain, Body, and Behavior, and explores how we can flip the script on fear, stress, and uncertainty. Whether you're already living the fract...
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5 months ago
32 minutes

Female Fractionals
Ep. 7: Resilience, Relationships, and Reinvention: Erika Weiss on Thriving as a Fractional CMO
In this episode of Female Fractionals, Amanda sits down with Erika Weiss — a seasoned fractional CMO, founder of Elevated Brand, and adjunct professor at Loyola Marymount University. With a rich background in brand strategy, fitness, wellness, and consumer marketing, Erika shares her journey from corporate leadership to launching her own consultancy after four layoffs in four years. 🔍 What You'll Learn: Why Erika left the corporate world to create her own path as a fractional executive Her p...
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6 months ago
29 minutes

Female Fractionals
Ep. 6: The AI Toolkit Every Fractional Exec Should Know—with Crys Black
What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency. You'll want to grab a pen and paper for this one! In this episode of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and build an AI-powered digital twin to manage her social presence (yes, really!). You’ll hear ...
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6 months ago
28 minutes

Female Fractionals
Ep. 5: How Erin Coupe Turned Burnout into a Calling
In this powerful episode, host Amanda Nizzere welcomes Erin Coupe—founder of Authentically EC, transformational speaker, and mindset coach—to share her extraordinary journey from burnout in high-powered corporate roles to building a soul-aligned business. After nearly two decades in global companies like Goldman Sachs and CBRE, Erin hit a turning point. She transitioned from defining herself by job titles to rediscovering her true identity. Erin shares how childhood adversity shaped her grit...
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7 months ago
30 minutes

Female Fractionals
Ep. 4: Kymm Martinez on Purpose, Power & the Pivot
Amanda Nizzere is joined by fractional CMO Kymm Martinez, CEO of Wilder Marketing Group. With a 25+ year career that spans Fortune 200 brands, nonprofits, and higher ed—including CMO roles at General Mills, the University of St. Thomas, and the American Cancer Society—Kymm now leads her own fractional marketing firm with purpose, flexibility, and impact at the core. In this refreshingly honest conversation, Kymm shares what prompted her bold leap at age 55, why she left a high-profile job wit...
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7 months ago
34 minutes

Female Fractionals
Ep. 3 Building Beyond Barriers with Brooke Skinner Ricketts
In this inspiring episode, Amanda Nizzere sits down with Brooke Skinner Ricketts, the powerhouse CEO of Beyond Barriers—a career acceleration platform helping professionals advance with clarity and confidence. Brooke shares her winding path from aspiring documentary filmmaker to C-suite executive, and how a pandemic-era soul search led her to take the leap into entrepreneurship. From launching brands and leading IPOs to empowering thousands of professionals through community and career "fitne...
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7 months ago
32 minutes

Female Fractionals
Ep. 2 From Microsoft to Fractional CRO: Kristi Gaudioso on Building Sales Teams & Knowing Your Worth
Welcome back to Female Fractionals! In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience — including over a decade at Microsoft — Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own micro-firm. If you’re a fractional executive, fractional-curious, or looking to g...
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7 months ago
32 minutes

Female Fractionals
In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...