In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
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In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
Ep. 6: The AI Toolkit Every Fractional Exec Should Know—with Crys Black
Female Fractionals
28 minutes
6 months ago
Ep. 6: The AI Toolkit Every Fractional Exec Should Know—with Crys Black
What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency. You'll want to grab a pen and paper for this one! In this episode of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and build an AI-powered digital twin to manage her social presence (yes, really!). You’ll hear ...
Female Fractionals
In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
