In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
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In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
Ep. 2 From Microsoft to Fractional CRO: Kristi Gaudioso on Building Sales Teams & Knowing Your Worth
Female Fractionals
32 minutes
7 months ago
Ep. 2 From Microsoft to Fractional CRO: Kristi Gaudioso on Building Sales Teams & Knowing Your Worth
Welcome back to Female Fractionals! In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience — including over a decade at Microsoft — Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own micro-firm. If you’re a fractional executive, fractional-curious, or looking to g...
Female Fractionals
In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
