In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
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In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
Ep. 14: How to Niche Down and Make Your Thinking Visible with Wes Wheless
Female Fractionals
29 minutes
3 months ago
Ep. 14: How to Niche Down and Make Your Thinking Visible with Wes Wheless
Struggling to define your niche or articulate your unique value as a fractional executive? In this episode, Amanda Nizzere sits down with Wes Wheless, founder of Develop My IP, to explore the mindset, methods, and marketing magic behind positioning yourself powerfully in a crowded consulting space. Wes, a self-described “boomerang consultant,” shares how his journey from BCG to Reforge to solo IP strategist helped him discover the power of niching down and creating “intellectual headshots” — ...
Female Fractionals
In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue. You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractiona...
