What keeps a fashion brand grounded through a decade of change?

In this week’s episode, we sit down with Alima, Founder and Creative Director of Alima Bello (formerly Bello Edu) as she reflects on the highs, lows, and lessons of building a brand that puts real women at the center.

Listen in as she shares how a simple but powerful idea—creating everyday pieces for women’s diverse lifestyles—became her North Star.

Please note: at the time of this recording, Bello Edu had not rebranded yet to its current name - Alima Bello

In this episode, we discuss what it means to craft a distinct brand identity through the lens of Travis Obeng-Casper, Founder and Creative Director of the brand AJABENG.

Travis shares how his design process, sources of inspiration, and approach to community-building have influenced how the brand is perceived.

In this week’s episode we discuss the rise and evolution of Afua Rida over the years - from a pioneering influencer and stylist in Ghana’s fashion industry to a jewelry and clothing designer, interior designer and more.

Afua shares with us the lessons she has learned along the way, as well as her approach to growing her online community while maintaining her privacy in today’s social media landscape.

In this episode we sit down with Akosua Afriyie-Kumi, Designer and Founder of raffia bag brand AAKS.

Join us as we dive into Akosua's journey of building a brand that’s a natural extension of her lifestyle and passion for traditional craftsmanship.

Join us in this conversation with David Boyedoe Kusi as he shares very practical lessons he’s learnt during the quick rise of his African fashion brand onto the global stage. 

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Get to know Oku and Elorm as well as what to expect this season.

Join us as we peel back the layers of the business of fashion in Africa and the diaspora. From our solo episodes to our raw and real interviews with our guests, Fashionably Late promises to be eye opening!