In just seven short years, Charaf Tajer, the founder and creative director of the brand Casablanca, has proven that the fashion world has room for a multitude of sartorial expressions. His unique blend of old-money style, colorful prints, sporty inspirations and architectural touches has managed to recalibrate the language of contemporary fashion. With roots in Paris and Morocco, Charaf’s path to fashion wasn’t linear. He cut his teeth in the nightlife scene as the art director of Paris’ iconic venue Le Pompon, but was also a creative consultant for Supreme, once upon a time collaborated with Virgil Abloh. But was also a co-founder of the streetwear brand Pigalle before launching Casablanca in 2018. A label born not from trend-chasing, but from a desire to distil elegance, memory, and escapism into clothing. Casablanca isn’t just a fashion brand; it’s a sensibility. A world where terry cloth tailoring meets Art Deco curves, and where every collection feels like a postcard from a sun-drenched far-flung destination. But behind the silk shirts and saturated palettes lies a precise vision – one that blends nostalgia with modernity and elevates leisurewear into a refined statement of intent. Now, the brand is entering a new era. With two flagship stores about to open – one in Paris and another in Los Angeles – Charaf is bringing his universe into physical form. It’s a bold move, but then again, Casablanca was never about playing it safe. As you’ll hear, Charaf is a designer who leads with instinct, impeccable craftsmanship, and a sociological eye.