There’s a certain kind of designer who doesn’t just make clothes – she builds a world. Mariam Yeya, the French-Egyptian force behind the fashion label Mrs. Keepa, does exactly that. Her creations aren’t just garments; they’re declarations of individuality, freedom, and fearless femininity – a colorful and creative visual dialogue that is a sartorial dance between structure and spontaneity.
Launched in 2016 with Mariam’s husband, Bassel “Keepa” Komaty … thus the name Mrs. Keepa – was born out of a desire to create clothing that felt both modern and timeless. What began as a ready-to-wear brand with a cult-like following among the region’s most discerning dressers has now evolved into an international label known for its eclectic silhouettes, impeccable tailoring, and some serious statement shoulders.
Her designs don’t whisper — they speak loud and clear. To women who are confident, eccentric, and unapologetically themselves. The best way to describe the “Mrs. Keepa girl” is that she isn’t a woman defined by trends; she defines them. What ties the brand all together is the designer’s instinctive understanding of contrast — the harmony between masculine and feminine energy, the vintage and the avant-garde, the uninhibited and the meticulously crafted.
It’s this melange that makes her work so compelling. As a designer, she brings together her Egyptian heritage and French sensibility with a modern, cosmopolitan slant. And her recent expansion into menswear only cements this idea.
But at the heart of Mrs. Keepa’s success is something deeper: a commitment to sustainability as a central creative philosophy. Each collection is built around longevity with pieces designed to live many lives in one wardrobe.
Today, the Mrs. Keepa brand stands as one of the most dynamic independent labels to come out of the Middle East — proof that authenticity and imagination can still be a business model. Mariam’s story is, at its core, about freedom, the freedom to create without compromise, to lead without imitation, and to inspire a generation of women to take up space, beautifully and boldly.
There are visionaries who predict the future — and then there are those who quietly build it. Mohammed Aqra belongs to the latter. As the Chief Strategy Officer of the Arab Fashion Council, he has become one of the most influential figures shaping the evolution of fashion across the Middle East and beyond. Equal parts strategist, connector, and cultural diplomat, he is redefining what it means to turn creativity into economic power.
Born in New York to Jordanian parents, Aqra embodies the duality of East and West — a sensibility that has become the foundation of his work. With degrees in International Business and International Business Law, he approaches fashion as both art form and infrastructure, understanding that beauty means little without the scaffolding of sustainability and vision.
At just twenty-five, he became one of the youngest executives in the global fashion industry when he co-founded the Arab Fashion Council, a non-profit organization dedicated to building a unified fashion ecosystem across the twenty-two Arab nations. As its Chief Strategy Officer, Aqra is leading initiatives that bridge diplomacy, technology, and design, and his trajectory has been defined by ambition paired with execution.
Under his leadership, the Arab Fashion Council has transformed from a regional platform into a global player. Partnerships with industry giants like Meta, Microsoft, Dyson, DHL, and Mattel have expanded the reach of the Middle East’s creative economy, while collaborations with legendary houses such as Jean Paul Gaultier, Moschino, Marchesa, and Carolina Herrera have elevated the Arab fashion narrative onto the international stage. Aqra was also instrumental in founding Dubai Fashion Week alongside Dubai Design District (d3), solidifying the city’s position as one of the five major fashion capitals in the world.
But what sets Aqra apart is not only his ability to forge alliances; it’s the way he reimagines the purpose of fashion itself. He sees it as a global language — one that transcends borders and builds bridges. His vision positions the Arab world not as a satellite to the West, but as a central, driving force in the global creative economy.
Aqra represents a new kind of industry leader: analytical yet imaginative, disciplined yet daring. His work is not about fashion for fashion’s sake, but about the long game — building creative economies, fostering cross-cultural collaboration, and proving that design can be both a commercial and a diplomatic force. As Dubai continues to rise as a global hub for art, culture, and innovation, Aqra stands at the crossroads — shaping not just how fashion looks, but how it functions, connects, and endures.
In this episode Nicolas Santi-Weil, the CEO of AMI Paris, discusses what it takes to build a global multimillion dollar independent fashion brand today, how Asia helped shape AMI’s future, and why his carpe diem approach to business has proven so successful…
Nicolas Santi-Weil is not your typical fashion CEO. Equal parts strategist and storyteller, he’s the architect – alongside founding designer Alexandre Mattiussi – behind the rise of AMI Paris, the effortlessly cool French brand that’s become the gold standard for Parisian nonchalance.
In an era where major luxury conglomerates are reporting their worst results in years Nicolas has been instrumental in shepherding AMI to some quite impressive wins. The 15 year old company now counts 700 wholesale partners and points of sale in over 100 countries. And just last year the brand saw 300 million euros in turnover – an increase of 10 fold in just four short years.
With a background that bridges finance, entrepreneurship, and fashion Nicolas brings a rare clarity to an often chaotic industry. He understands how to scale a brand without losing its soul, take daring, yet calculated risks and knows how to craft a growing fashion empire that feels both deeply personal and universally relatable.
This is a man who likes to choose the unconventional path… like leaving his job at a multimillion-dollar business to join AMI – when it was still a little-known label. Under his leadership, the company has expanded internationally, come up with some unexpected and energizing collaborations with creative heavyweights, and maintained a fiercely loyal following without compromising its roots.
But beneath Nicolas’ work lies a deeper story of risk, reinvention, and quiet resilience. This episode is about truly discovering the man behind AMI’s success. Exploring what it takes to lead a brand through personal sacrifice, cultural shifts, and high-stakes markets like China.
And as luck would have it…we also finally get to discover his go to karaoke song.
In the latest episode of the Fashion Your Seatbelt podcast, up and coming fashion designer Burc Akyol shares his unfiltered views on the fashion industry, his nascent signature brand and what it’s really like to work with Cardi B.
There are some designers that feel like lighting in a bottle. Burc is without a doubt one of those. The poetic way he talks about fashion, his clear sense of self awareness and his raw honesty make him captivating to listen to and I could have easily spoken with him for hours.
With roots in France and Turkey, and a foundation built in the ateliers of some of Paris’s most storied maisons, including Christian Dior and Balenciaga, Burc launched his namesake label in 2019 with a vision as bold as it is refined. His work speaks in a fluent, sensual language – fluid silhouettes, razor-sharp tailoring, and a near-couture level of craftsmanship. It's a wardrobe designed not for the faint of heart, but for those who want to stand elegantly apart.
From his now-iconic tuxedo jeans to his sculptural bustiers, Burc brings a magnetic energy to everything he touches. His designs celebrate dualities: masculine and feminine, strength and vulnerability, structure and seduction. It’s no surprise his work has already found fans among fashion’s most daring tastemakers like Cardi B, Cate Blanchett, Kendall Jenner, and Gabrielle Union.
But beyond the silhouettes and the styling, there’s a deeper conviction behind the brand – one of sustainability, intentionality, and making garments that last beyond trends. A 2023 LVMH Prize finalist and this year’s winner of the Pierre Berger prize at the ANDAM awards, Burc isn’t just designing clothes; he’s crafting a new kind of bold elegance for a new generation.
And fashion – quite frankly – is better for it.
In this episode, I speak with Charlotte Chesnais, a woman who has spent a decade creating jewelry coveted by cool girls around the world. This year, she is celebrating the 10-year anniversary of her signature brand and her 40th birthday. Major milestones for a woman who seems to take everything in stride and with a broad smile.
In a landscape where jewelry often shouts for attention, designer Charlotte has built a brand that whispers refinement – but still turns every head in the room. Her pieces are instantly recognizable, not for their flash, but for their form: sculptural, fluid, and impossibly modern. Each design curves around the body… like it was always meant to be there.
Charlotte began her career in the world of fashion, working under famed designer Nicolas Ghesquière during his time at Balenciaga, where she honed her eye for structure and developed her instinct for movement. But it was in launching her namesake label in 2015 that she truly came into her own. With collections that blur the line between accessory and art object, she’s redefined what jewelry can look like – and how it should feel.
This is a woman who decided to start a family and start a business pretty much simultaneously. Found success early and didn’t take it for granted. She is frank, open, and honest, and that is reflected in the work that she creates. Pieces that become a part of you, of your everyday, and your always.
With her third free-standing store about to open in Tokyo, the launch of a captivating new fine jewelry collection, and a clever new flatware collaboration with Christofle, Charlotte continues to expand her universe, inviting more women (and men) to embrace intentional adornment. A kind of luxury that speaks only to those who are truly paying attention.
Designer Dima Ayad is rewriting the conversation around Arab fashion, inclusivity, and the power of creative resilience.
Born in Lebanon but raised in Dubai, she grew up within the rhythms of the city’s hospitality and luxury spaces. Her early career unfolded in PR and marketing roles at Jumeirah, Raffles, and Atlantis. Places where she learned not only about always going the extra mile and delivering more than what was asked for, but also the critical importance of storytelling and creating deep connections with customers.
But fashion — that was personal. Frustrated by the scarcity of beautifully designed, size-inclusive clothing, she began sketching what she needed — pieces that would flatter, not constrain. With no formal training, she learned by doing. Her first collection, launched in 2011, sold out almost immediately — but the trajectory of her signature brand was never linear. She has even said that some collections were “diabolically bad.” But she admits that she has learned more from those missteps than from her biggest wins.
Alongside building her namesake label, Dima founded DAC Communications in 2020 — a PR, marketing, and storytelling agency born to fill a gap in the market and nurtured through Dima’s unique vision. She’s now balancing dual identities: the dreamer who brings ideas to life through fabric, and the strategist who helps other brands speak their truths.
In our conversation, we explore how Dima keeps inclusion at the core of her business – designing for all women, for diversity, for dignity. We talk about the stumbles along the way that sharpened her resolve and hear how she feels representing Dubai to the world, exploring both its contradictions and its promise. And finally, for those starting out, she gives great insights into the bravest things they can do for their businesses, and how to hold onto themselves and their singular vision as they grow.
Dima Ayad’s story is one of elegance, grit, and radical inclusion.
In this episode, I sit down with Laure Guilbault, the Paris Correspondent for Vogue Business. Laure is a diehard fashion journalist. She worked at WWD for five years, became Business of Fashion’s first Paris correspondent, and is now the Paris Correspondent for Vogue Business. She doesn’t just report on fashion – she dissects it. From the C-suites of luxury maisons to the atelier floors of emerging designers, her journalism captures the pulse of an industry in flux.
Laure brings a uniquely European lens to her reporting – precise, considered, and always ahead of the curve. She understands not just the aesthetic ambitions of fashion, but the structural realities that shape its billion-dollar future.
During the pandemic, she took her love of the industry to new heights when she launched her Sunday Night Live interviews on Instagram. Each Sunday at 6pm, she goes live on the platform to interview leaders and creatives in the fashion and luxury space. It has become a weekly rendez-vous for industry insiders looking for real, uncensored, and unedited conversations about the current state of play in a world that is constantly reinventing itself.
In our conversation, we discuss the paradigm shift that fashion is in the midst of facing, how she honed her interview style, and who she has always dreamt of interviewing… and of course, whether or not she would recommend becoming a fashion journalist in the age of AI.
In this episode, I sit down with Lucien Pagès, one of the fashion world’s most accomplished storytellers and the founder of the eponymous Lucien Pagès Communication, a prominent public relations agency in the luxury fashion and beauty industries.
Cards on the table…I have known Lucien Pagès for decades. I have watched with joy as his unique mix of charm, creativity, and candor has manifested itself in public relations triumphs for hundreds of brands, including legendary labels such as Saint Laurent, Jacquemus, and Schiaparelli.
Once quietly working behind the scenes, Lucien, who just celebrated his 50th birthday, has recently stepped a bit more into the spotlight. Inviting a wider audience into the magical world he works in. Paying it forward to future creatives looking to understand what it takes to authentically and powerfully craft stories that make a luxury brand irresistible.
With nearly two decades of navigating the glamorous and ever-evolving world of fashion PR, in our conversation, he pulls back the velvet curtain on the raw truths behind his career, revealing his unfiltered thoughts on his growing TikTok fame, how he deals with different designer personalities, and what luxury really means today.
We dive deep into the values, grit, and instincts that guide him. His decision to sell his company after 18 years of shaping fashion’s most iconic voices, and why this man, with the most infectious laugh in fashion, still has so many stories to tell.