What does it really take to keep a family business alive for 500 years?

In this episode of Business in Families, Franco Beretta, 15th generation of one of the world’s oldest family companies, shares the lessons, values, and decisions that have allowed Beretta to thrive for centuries.

Franco talks about the childhood rituals that created a sense of belonging, the discipline he learned from military service, and why his family has never considered “selling out.” Instead, they’ve chosen to invest, adapt, and nurture their legacy.

We also explore how siblings can share leadership despite different views, the role of women and spouses in continuity, and why lived values often matter more than written rules.

This isn’t just history, it’s a rare look into what it takes to build and sustain a family legacy that lasts.

📺 Watch the full conversation now, and if it resonates with you, subscribe for more stories of leadership, family, and purpose across generations.