The publication is a first and important step that will do a lot for you, but in the end, it is just an entryway to new opportunities. It is up to you and your company to make the best of it. It will require work and even more dedication, but the results may be staggering.
Like with anything, you'll need to invest some time to understand how your product fits in the Marketplace, but besides that, it can be accomplished with minimal effort with the right partner. Do You really want to miss out on one of the fastest growing markets?